Strategy & Operations Lead, Business Intelligence

TikTok; Greater London; On-site; GBP 85,000 - 120,000; Full time

Job summary

TikTok's Global Business Marketing (GBM) is seeking a Manager, Strategy & Operations, Business Intelligence, to operationalise strategic workstreams connected to sales monetisation and revenue tracking. The role bridges marketing operations, digital channels, and the sales ecosystem in a non-traditional marketing capacity.

You will own planning workflows, drive annual/ quarterly cycles, and ensure cross-functional alignment, enabling data-informed decisions across hub and regional teams.

Qualifications

• Minimum 5+ years of experience in business planning, marketing analytics, marketing operations or related role, agency, brand side or consulting all welcome
• Analytically minded, comfortable working with data, building basic frameworks and translating numbers into a clear story
• Proficiency in building visualisations and reports using data visualisation tools
• Commercially oriented, you think about marketing in terms of outcomes, not just outputs
• Highly organised and detail oriented, you can manage multiple workstreams and deadlines without dropping the ball
• Clear communicator, written and verbal, able to present findings in a way that is easy to understand and act on

Responsibilities

• Strategy & Commercial Operations: Translate global GBM priorities into clear, measurable operating plans across hub and regional teams
• Own and drive elements of GBM's New Client Acquisition strategy and operations, partnering with regional marketing leads and Global Sales Ops
• Build business cases for new commercial opportunities and investment asks, with a clear line to revenue and pipeline impact
• Monitor initiative execution risks and surface blockers early, enabling timely decisions before issues become outcomes
• Infrastructure & Operational Bridging: Serve as the connective layer between marketing operations and digital channels
• Bring MarTech and sales operations familiarity to cross-functional workstreams, partnering with Sales Ops on how marketing activity connects to commercial systems
• Identify process and operational improvements that scale GBM's ability to acquire and grow client relationships
• Support the operationalisation of lead flow, qualification frameworks, and sales handoff processes
• Planning & Workstream Management: Own the program management discipline across S&O strategic workstreams
• Drive GBM's annual and quarterly planning cycles, OKR design, and initiative prioritisation across hub and spoke teams
• Maintain a working view of commitments, risks, and decisions, and bring that visibility to leadership
• Support ways of working across the S&O team and GBM function, embedding operational norms
• Cross-Functional & Stakeholder Partnership: Work with digital channels, Finance, Sales, MSO, and regional GBM leads to ensure alignment
• Partner with the Head of Digital Channels on R&Rs and ways of working at the intersection of S&O and channel operations
• Represent S&O in cross-functional planning and governance forums, communicating clearly
• Support leadership and business reviews with well-structured strategic inputs and progress updates

Job description

TikTok's Global Business Marketing (GBM) is seeking a Manager, Strategy & Operations, Business Intelligence, to operationalise strategic workstreams connected to sales monetisation and revenue tracking. The role bridges marketing operations, digital channels, and the sales ecosystem in a non-traditional marketing capacity.

You will own planning workflows, drive annual/ quarterly cycles, and ensure cross-functional alignment, enabling data-informed decisions across hub and regional teams.