Strategy Director

Ogilvy UK; Greater London; On-site; GBP 120,000 - 160,000; Full time

Benefits offered by this job

25 days annual leave

Bupa Healthcare

Flexible working model

1.5:1 Pension matching

Wellbeing budget & eye tests

Season ticket loan

Life assurance

Enhanced parental leave

Job summary

Ogilvy UK in London seeks a Global Strategy Director focused on beauty and wellness to lead strategic plans and culturally driven campaigns. You will translate client goals into resonant, award-worthy work across global markets, guiding insights, trends, and creative strategy.

You will champion social-first planning, collaborate with clients and internal teams, and drive business outcomes through influential campaigns that anchor on culture and insight.

Qualifications

• Experience in social and influencer marketing for consumer brands.
• Experience in creative agency settings and collaborating with creative teams.
• Proven track record delivering campaigns with tangible business outcomes.
• Familiarity with global beauty and wellbeing industry; female power brands a plus.
• Strong strategic thinking and tailored planning for client objectives.
• Experience in social-first strategic planning and large 360 campaigns.

Responsibilities

• Lead bespoke strategic plans aligning with client goals, incorporating latest trends.
• Develop social-first, culture-forward big campaign ideas.
• Collaborate with clients to understand business, audience and brand ethos, and craft resonant campaigns.
• Conduct research using social tools to identify trends, influencers and topics.
• Partner with creative, account and media teams to ensure campaign integration.
• Emerge as a thought leader within the agency and industry, sharing insights.
• Stay updated on trends, technologies, and tools in influencer and social marketing.
• Develop influential social strategies for high-profile clients rooted in culture.
• Collaborate with planners, creatives, and creators to deliver exceptional work.
• Identify opportunities to harness and amplify trends for clients.
• Enhance the agency's creative output through insightful recommendations.

Skills

Social marketing

Influencer marketing

Strategic planning

Campaign management

Client leadership

Creative thinking

Presentation skills

Paid media integration

Beauty & wellbeing

Job description

Department: One Unilever

Location: London

Contact type: 12 months FTC

Full Time/Part time: Full Time

Reporting into: Chief Strategy Officer, OUL.

The Role:

As a Global Strategy Director focused on the dynamic and social-forward beauty and wellness sector at Ogilvy, you will play a pivotal role in leading the development of strategic plans tailored to meet the client's distinct objectives and needs. You'll stay at the forefront of the latest beauty and wellbeing trends, cultural insights, and best practices in the realm of creative strategy development while advocating for diversity of thought and championing inclusive approaches. Collaborating closely with clients, you'll gain a deep understanding of their global business, target audiences, and brand values, translating this knowledge into compelling culturally driven campaigns that resonate with their customers and drive tangible outcomes.

You'll actively contribute to social and cultural insight mining to shape the agency's creative output. Your recommendations and inventive solutions will pave the way for clients to amplify trends and topics effectively.

Key Responsibilities/The Do’s:

• Lead the development of bespoke strategic plans that align with clients' unique goals, incorporating the latest trends and best practices.
• Work in a social-first culture-forward way to build big campaign ideas.
• Collaborate closely with clients to grasp their business, target audience, and brand ethos, and formulate campaigns that resonate and yield results.
• Conduct in-depth research and analysis, using social tools, to pinpoint emerging trends, influencers, and topics that can enhance compelling content and campaigns.
• Partner with internal teams—creative, account, and media—to ensure campaign integration aligns with overall brand strategy.
• Emerge as a thought leader both within the agency and the industry at large, sharing insights, trends, and best practices with teams and clients.
• Stay updated on the latest trends, technologies, and tools in influence and social marketing, applying this knowledge to enhance campaign performance.
• Develop influential and innovative social strategies for high-profile clients, deeply rooted in culture and deserving of attention.
• Collaborate with planners, creatives, and creators to collaboratively address challenges and deliver exceptional work.
• Recognise opportunities for clients to harness and amplify trends and topics.
• Enhance the agency's creative output through insightful recommendations and inventive problem-solving.

Requirements/Experience We Value:

• Good experience in social and influencer marketing, with a focus on formulating and executing strategic campaigns for notable consumer brands.
• Proficiency in working within a creative agency or similar setting, with a strong grasp of the creative process and effective collaboration with creative teams.
• Proven track record of driving successful campaigns that deliver tangible business outcomes for clients.
• Familiarity with the global beauty and wellbeing industry and experience working on female power brands.
• Exceptional strategic thinking and planning abilities, crafting tailored plans that cater to individual client needs and objectives.
• Experience in social-first strategic planning, leading to big 360 campaigns that drive conversion through culture.
• Strong project management capabilities, managing multiple global campaigns and priorities concurrently.
• Excellent interpersonal skills, fostering strong relationships with clients and internal teams.
• Highly skilled in creative thinking and innovative problem-solving.
• Understanding of paid media integration within influence and social campaigns.
• Strong presentation skills, effectively conveying intricate ideas and strategies to clients and internal teams.

How we help you Thrive:

• 25 days annual leave + 1 Volunteer Day
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.

We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.

We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.

If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.