PR Account Director

Ogilvy UK; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

25 days annual leave

Enhanced Maternity, Adoption and PSHL

Flexible Working Model (core hours 10–

Wellbeing and Health benefits

Season Ticket Loan

Life Assurance

Job summary

Ogilvy UK in London is seeking an Account Director for a 12-Month FTC to lead consumer PR and Influence campaigns. You will mentor a team, manage client relationships, and drive innovative, earned-first strategies across beauty and FMCG brands.

You will collaborate with internal teams, guide crisis management, and ensure campaigns deliver measurable results within budget and timelines. This role offers a dynamic, inclusive work environment.

Qualifications

• Extensive experience in consumer PR and influence with a proven track record.
• Interest and desire across beauty and FMCG projects.
• Ability to guide clients on brand best practices using media knowledge.
• Deep understanding of consumer behavior and creating earned-first campaigns.
• Strong leadership, communication, and interpersonal skills.
• Excellent project management, with ability to manage multiple projects.
• Data-driven mindset and analytical skills.
• Knowledge of industry trends and crisis management experience.
• Champion inclusiveness, diversity, and equity in all work.

Responsibilities

• Inspire & Lead: mentor a team to develop and execute breakthrough, earned-first PR campaigns.
• Client Partnership: build trusted relationships with clients, guiding them across media and social communications.
• Creative Strategy: collaborate with creative teams to develop compelling narratives and assets.
• Data-Driven Optimization: monitor campaign performance, leveraging data and analytics to optimize results and demonstrate ROI.
• Innovation & Trends: stay ahead of industry trends, identifying new opportunities to enhance campaign effectiveness.
• Budget Management: manage client budgets effectively, ensuring campaigns are delivered on time and within budget.
• New Business: support new business efforts, participating in pitches and developing compelling proposals.
• Crisis Management: develop and implement crisis management plans to protect client reputation.
• Inclusivity: champion inclusiveness, diversity, and equity in all aspects of work.

Skills

Consumer PR

Leadership

Crisis management

Data analytics

Project management

Beauty & FMCG

Media strategy

Job description

Consumer PR - A ccount Director
Large Beauty FMCG

Department: Consumer PR & Influence Location: London Contracttype: 12-Month FTC Full Time/Part time: Full Time Reporting into: Business Director

About Ogilvy:

Ogilvy UK h a s been cre a t in g iconic ide a s th a t deliver imp a ct a t sc a le for clients ever s in ce D a vid Ogilvy founded the comp a ny in 1948. The agency speci a l is es in br in g in g toge the r br and a dvert isin g, customer experience m a rket in g, PR, in fluence and consult in g, a ll fueled by Beh a viour a l Science. Our world-cl a ss a w a rd-w in n in g creative c a mp a igns deliver solutions for clients in clud in g S ain sbury’s, Lloyds Banking Group, Madri, Unilever and Mondelēz In tern a tion a l.

Ogilvy ’s in fluencer m a rket in g pr a ctice is the l a rgest glob a lly and the agency a lso hosts the world’s biggest festiv a l of beh a viour a l science and cre a tivity, Nudgestock - which is now in its 12th ye a r. James Murphy is the CEO of Ogilvy Group UK , which includes Ogilvy UK and New Commercial Arts ( NCA ), a boutique creative agency he co-founded in 2020 , recently acquired by WPP .

The Role:
As Account Director, you'll champion "earned first" thinking to create impactful, culturally relevant consumer PR campaigns. You'll lead a team, build strong client relationships, and drive innovative strategies that generate buzz and deliver measurable results. This role is fun and energetic, offering great opportunities to learn and develop with a variety of complex but rewarding clients. You will be responsible for fostering a positive and collaborative work environment within the account management team, encouraging open communication and constructive feedback. You will manage relationships with third-party vendors, to ensure the agency delivers high-quality work that meets client expectations. You will also act as a liaison between the client and the agency's internal teams, providing clear communication and direction to ensure all parties are aligned on project goals and timelines. You can see opportunity in risk and you’re not afraid to be brave and challenge your clients to want to achieve a better result for all.

Key Responsibilities:

• Inspire & Lead: Mentor a team to develop and execute breakthrough, "earned first" PR & Influence campaigns.
• Client Partnership: Build trusted advisor relationships with clients, understanding their business and anticipating their needs. Guide them across media and social communications.
• Creative Strategy: Collaborate with creative teams to develop compelling narratives and assets that resonate with target audiences.
• Data-Driven Optimization: Monitor campaign performance, leveraging data and analytics to optimize results and demonstrate ROI.
• Innovation & Trends: Stay ahead of industry trends, identifying new opportunities and approaches to enhance campaign effectiveness.
• Budget Management: Manage client budgets effectively, ensuring campaigns are delivered on time and within budget.
• New Business: Support new business efforts, participating in pitches and developing compelling proposals.
• Crisis Management: Develop and implement crisis management plans to protect client reputation.
• Inclusivity: Champion inclusiveness, diversity, and equity in all aspects of work.

Requirements:

• Extensive experience in consumer PR and influence, with a proven track record of driving successful campaigns.
• Interest and desire across beauty and FMCG projects
• Share and use media knowledge to guide clients on what you believe is the best for their brand
• Deep understanding of consumer behavior and ability to develop creative strategies that resonate with target audiences.
• Demonstrated ability to think "earned first" and create campaigns that generate organic buzz.
• Strong leadership, communication, and interpersonal skills.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Data-driven mindset and analytical skills.
• Knowledge of industry trends and best practices.
• Experience in crisis management.
• Champion inclusiveness, diversity, and equity in all aspects of work.

How we help you Thrive:

• 25 days annual leave + 1 Volunteer Day
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am - 4pm
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.

We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.

We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.

If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.

Voluntary Equal Opportunities Questions (UK)

At Ogilvy we pride ourselves on being an inclusive and equal opportunities employer. We believe in creating a dynamic work environment that values diversity, equity and inclusion. We strive to recruit from a diverse range of candidates and create an environment which provides the right conditions for belonging. We welcome all applications regardless of race, colour, religion or belief, gender, gender identity, age, national origin, marital status, sexual orientation and physical or mental disability etc. (please note this is not an exhaustive list). We are also actively focussed on encouraging greater representation by bringing more under-represented talent into our organisation. This is hugely important to us and Ogilvy has a thriving network of employee communities that exist to help everyone, no matter their background, succeed here.

In order to help us achieve this and hold ourselves accountable for progress and monitor our efforts, we invite you to answer thefollowing questions.You are not required to answer any of them, as theyare entirely voluntary.They will also not viewable to those interviewing you as part of your application or candidate profile. If you choose to answer, please know that all data is stored separately, used in aggregate for reporting