Strategy Director

We Are Social; Greater London; On-site; GBP 85,000 - 130,000; Full time

Benefits offered by this job

25 days holiday

Pension scheme

Life assurance

WAS Passport

Work From Anywhere schemes

Job summary

We Are Social in London is seeking a Strategy Director to oversee social media brand strategies for major clients. You will lead cross-functional teams and shape future strategy at a global creative agency.

The role requires turning business goals into actionable social programs, mentoring the strategy team, and delivering growth through insightful client partnerships and innovative platform-native ideas.

Qualifications

• Strong strategic thinking to translate client goals into social strategies.
• Excellent communication, presentation, and storytelling to clients and teams.
• Data-driven mindset with experience using analytics to optimize campaigns.

Responsibilities

• Lead development of innovative social strategies for key clients and mentor the strategy team.
• Present to senior clients and run strategy workshops to define goals, KPIs and success metrics.
• Monitor trends and platforms, turning insights into actionable campaign plans.
• Collaborate with Creative, Influencer and Paid teams to craft platform-native ideas.
• Partner with Client Services to drive proactive lead generation and client growth.
• Lead and develop the strategy team to maintain high performance.

Skills

Strategic leadership

Client relationship management

Trend analysis

Cross-functional collaboration

Mentorship & team development

Job description

Who We Are

We are a global socially-led creative agency, with unrivalled social media and influencer marketing expertise. With over 1,200 people in four continents, we deliver a global perspective to our clients in a time when social media is shaping culture.

We're proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few. Our most recent work has seen us help Amazon Music, Activision and Adidas deliver some of their biggest and most innovative campaigns to date.

As well as creating for clients, we help educate the wider industry. Our Instagram publication The Feed tracks culture at the speed of social. 6,500 people registered or tuned into our events last year, and our reports garnered more than 20 million views.

The Opportunity

Are you a strategic leader with a passion for social media?

Do you thrive on developing innovative brand strategies and challenging the status quo?

Are you looking to lead a talented team and shape the future of social strategy within a global creative agency?

We are looking for a Strategy Director to oversee the development and execution of social media brand strategies for some of our most creative and strategically important clients. You will collaborate with cross-functional teams to deliver results-driven strategic solutions, ensuring the agency remains at the vanguard of cultural trends and social platform innovations. This role requires a strategic ability that brings fresh, innovative ideas across social media to inspire creative solutions to our clients’ business problems.

What You'll Be Responsible For

• Strategic Leadership: Lead the development of innovative social strategies for key clients to unlock their creative potential across different social platforms that deliver against client objectives. Influence the agency’s approach to strategic thinking across social platforms, providing leadership and mentorship to the strategy team.
• Client Growth and Relationship Management: Serve as a trusted point of contact for senior clients, building long-term relationships through strategic social insights and results-driven recommendations. Lead senior client presentations, workshops, and strategy sessions to define goals, KPIs, and success metrics.
• Trend Analysis & Innovation: Stay ahead of emerging trends, platforms, tools, and technologies within the social media and digital marketing landscape, integrating cutting-edge strategies into campaign planning and execution. Foster innovation by challenging conventional thinking.
• Activation with Creative, Paid & Influencer: Worked closely with Creative, Influencer and Paid teams to ensure ideas are platform-native, culturally fluent and scalable. Use paid media to test, learn and optimise, not just amplify and partnered with influencer teams to design authentic, creator-led distribution strategies.
• Cross-functional Collaboration: Work closely with Client Services to support pro-active lead generation and client expansion. Collaborate effectively with Creative, Content, Research, and Cultural Insight teams to unlock ever-evolving creative output and ensure strategy aligns with creative and media execution.
• Team Leadership & Development: Lead and inspire the broader team of strategists, providing mentorship, career development, and training to foster a collaborative and high-performance culture.

What You'll Have Delivered Elsewhere

• Strong strategic social thinking with the ability to translate business goals into actionable marketing strategies that can be executed creatively and effectively.
• Excellent communication, presentation, and storytelling skills; able to articulate complex ideas simply to clients, creative and internal teams alike.
• Data-driven mindset, with experience using analytics tools to inform decision-making and optimise campaigns.
• Strong knowledge of social and digital channels and how to build brands on social media that can then stretch more broadly into traditional media.
• Understanding of the principles of effectiveness in social, social KPIs and proxies.
• Creative problem solver with a passion for social media trends and digital innovation.
• Proven track record of helping improve creative output through strong strategic thinking.
• Demonstrable understanding of brand building beyond traditional media.

Our Culture and the Nice Stuff

Equity, Diversity and Inclusion runs in the water here at We Are Social. We are transparent about the changes that are needed, we are focused on making real strides, both internally and within the industry and we strive to truly be a workplace that represents, supports and advocates for ALL. Our Charter for Change in the UK can be found here which details our focus areas across People, Work and Culture in 2025.

If you require any support, adjustments or accommodations for any reason whatsoever during the recruitment process, please let us know via [e-mail]

So let's get to the good stuff, we offer all those things you would naturally expect; 25 days holiday, pension scheme & life assurance. But what we love most is connection, so we have our WAS Passport and Work From Anywhere schemes which allow you to truly connect to colleagues all over the world!

• 25 days holiday, pension scheme & life assurance
• WAS Passport and Work From Anywhere schemes

But what's life around here really like day-to-day? Well, we ask our people regularly what they think about us/their role and here are some of the most common things they say:

• I value my manager we have a good relationship
• We love to 'get social' with the people I work with
• Trusted to get on with the job, without 'micro-management'!

If this all sounds like the place you have been waiting to find then What are you waiting for?