Strategy Consultant (Social Media)

Pulse Advertising; Greater London; Híbrido; GBP 60.000 - 90.000; Jornada completa

Descripción de la vacante

Pulse Advertising is seeking a Manager Strategy to lead bold, insight-driven social media, influencer, and paid social strategies for a global client portfolio. You will unite data, culture and creativity to shape work that moves brands forward, with AI embedded as a core toolkit across markets and campaigns.

Requirements include 3+ years in agency strategy, deep knowledge of Instagram, TikTok and YouTube, and the ability to translate data into bold viewpoints.

Formación

• 3+ years in agency strategy, social media or digital.
• Proven track record across diverse industries and business categories.
• Deep knowledge of Instagram, TikTok, YouTube, and the creator economy.
• Understanding platform behavior and cultural context across markets.
• Experience with audience data and insights platforms (e.g. GWI, Brandwatch, Audiense, Pulsar, or B4P).
• Ability to turn raw data into a sharp point of view.
• Comfort with AI-powered marketing tools to elevate strategy and client recommendations.
• Collaborative and confident in presenting to clients and teams in fast-moving, international environments.

Responsabilidades

• Own brand, digital, and social media strategies from insight through to client presentation and execution handover.
• Serve as a trusted strategic partner across social, influencer, and paid social for global clients.
• Conduct audience, brand, and competitor analyses using social listening, audience segmentation, and trend analysis tools.
• Develop creator, influencer, and UGC strategies across industries including FMCG, retail, automotive, luxury, and technology.
• Contribute to pitch and new business processes with strategic rigour and quick, creative thinking.
• Collaborate with Client Services, Paid Media, and Data teams to ensure strategies are coherent and executable across markets.

Conocimientos

Social media strategy

Influencer marketing

Audience data analysis

AI-powered marketing

Client presentation

Collaborative teamwork

Herramientas

GWI

Brandwatch

Audiense

Pulsar

B4P

Descripción del empleo

We're building the future of social and strategy is at the heart of it. As Manager Strategy at Pulse Advertising, you'll lead the development of bold, insight-driven social media, influencer, and paid social strategies for a diverse portfolio of global clients. You'll bring together data, culture, and creativity to shape work that actually moves brands forward with AI as a core part of your toolkit, not an afterthought.

Tasks

You own brand, digital, and social media strategies from initial insight through to client presentation and execution handover

You serve as a trusted strategic partner, consulting clients across social media, influencer marketing, creative, and integrated communications, adapting your approach to different markets, cultural nuances, and local consumer insights

You conduct audience, brand, and competitor analyses using social listening, audience segmentation, and trend analysis tools to surface clear, actionable strategic recommendations that drive measurable client outcomes

You develop creator, influencer, and UGC strategies across a wide range of industries including FMCG, retail, automotive, luxury, and technology

You contribute to pitch and new business processes, bringing strategic rigour, quick creative thinking, and a confident point of view

You collaborate closely with Client Services, Paid Media, and Data teams to ensure strategies are coherent, executable, and effective across all markets

Requirements

You have 3+ years of agency experience in a strategy role, ideally within social media or digital, with a proven track record across diverse industries and business categories

You bring deep knowledge of Instagram, TikTok, YouTube, and the broader creator economy, and you understand how platform behaviour and cultural context differ across markets

You are confident working with audience data and insights platforms such as GWI, Brandwatch, Audiense, Pulsar, or B4P and know how to turn raw data into a sharp point of view

You work confidently with AI-powered marketing tools and know how to use them to elevate strategic thinking and client recommendations

You can think on your feet, coming up with clever, socially native solutions in the room with clients and the team, not just in a deck

You bring a collaborative, low-ego approach, communicate and present with impact, and thrive in fast-moving, international environments. English fluency required, German, French, or Italian a strong plus

Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations

We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops

We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes

Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week

For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices

Keep your commit to a minimum: you’ll find all our offices right in the city centre