Manager, Strategy

Pulse Advertising; Greater London; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Opportunities to work abroad

Career support

Collaborative culture

Hybrid remote policy

Convenient office locations

Pets allowed in the office

Job summary

Pulse Advertising is seeking a Manager Strategy to lead social media, influencer, and digital strategies for diverse global clients. You will drive branding and media strategies, conduct detailed audience analysis, and develop marketing initiatives across industries like FMCG and luxury.

The ideal candidate has over 3 years of agency experience, expertise in social platforms, and strong data analysis skills. This role offers a hybrid working scheme with office locations in major cities and opportunities for international collaboration.

Qualifications

• 3+ years in a strategy role, ideally in digital or social media.
• Deep knowledge of Instagram, TikTok, YouTube.
• Confident in audience data insights platforms.

Responsibilities

• Own brand and social media strategies from insight to execution.
• Conduct audience and competitor analyses.
• Develop creator and influencer strategies across various industries.

Skills

Social media strategy

Influencer marketing

Data analysis

Campaign development

Cross-cultural communication

Collaboration

Tools

GWI

Brandwatch

Pulsar

Job description

Introduction

We're building the future of social and strategy is at the heart of it. As Manager Strategy at Pulse Advertising, you'll lead the development of bold, insight-driven social media, influencer, and paid social strategies for a diverse portfolio of global clients. You'll bring together data, culture, and creativity to shape work that actually moves brands forward with AI as a core part of your toolkit, not an afterthought.

Responsibilities

• You own brand, digital, and social media strategies from initial insight through to client presentation and execution handover.
• You serve as a trusted strategic partner, consulting clients across social media, influencer marketing, creative, and integrated communications, adapting your approach to different markets, cultural nuances, and local consumer insights.
• You conduct audience, brand, and competitor analyses using social listening, audience segmentation, and trend analysis tools to surface clear, actionable strategic recommendations that drive measurable client outcomes.
• You develop creator, influencer, and UGC strategies across a wide range of industries including FMCG, retail, automotive, luxury, and technology.
• You contribute to pitch and new business processes, bringing strategic rigour, rapid creative thinking, and a confident point of view.
• You collaborate closely with Client Services, Paid Media, and Data teams to ensure strategies are coherent, executable, and effective across all markets.

Qualifications

• 3+ years of agency experience in a strategy role, ideally within social media or digital, with a proven track record across diverse industries and business categories.
• Deep knowledge of Instagram, TikTok, YouTube, and the broader creator economy, and an understanding of how platform behaviour and cultural context differ across markets.
• Confidence in working with audience data and insights platforms such as GWI, Brandwatch, Audiense, Pulsar, or B4P and turning raw data into a sharp point of view.
• Experience working with AI‑powered marketing tools and knowing how to use them to elevate strategic thinking and client recommendations.
• Ability to think on your feet, coming up with clever, socially native solutions in the room with clients and the team, not just in a deck.
• Collaborative, low‑ego approach, strong communication and presentation skills, and ability to thrive in fast‑moving, international environments. English fluency required; German, French, or Italian is a strong plus.

Benefits

• Opportunities to work abroad in Paris, London, Milan, Hamburg or Berlin from any of our office locations.
• Career support through one‑to‑one coaching sessions and team workshops.
• Culture of collaboration and celebration across a global team.
• Hybrid remote policy allowing work from home two days a week.
• Convenient office locations in city centres.
• Pets allowed in the office.

EEO & Diversity Statement

As an employer, we stand for equal opportunities and we are committed to diversity in our teams regardless of age, disability, race, religion, nationality, sexual orientation, ethnic origin or gender.