Senior Creative Strategist

Influencer Ltd; City of Westminster; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Private Healthcare through Vitality

Wellbeing support including EAP & Mental Health cover

25 days of Annual Leave (+ Bank Holidays)

Job summary

Influencer Ltd is seeking a Senior Creative Strategist to develop innovative creator-first strategies for leading brands across Europe. You will work closely with clients to turn complex challenges into impactful, culturally relevant campaigns.

This role requires significant experience in strategy and creative thinking, particularly in the realms of social and digital marketing. Strong communication and collaboration skills are essential for success in this position.

Join us at Influencer and make a real difference in how brands engage with audiences through creative marketing solutions.

Qualifications

• 6+ years' experience in a Strategy or Creative Strategy role within a creative or digital agency.
• Strong understanding of European markets and consumer behaviours.
• Proven ability to create actionable strategic recommendations.

Responsibilities

• Develop creator-first strategic recommendations and creative platforms.
• Translate complex client objectives into actionable strategies.
• Create platform-native ideas balancing brand objectives with cultural relevance.

Skills

Strategy experience

Creative storytelling

Client-facing communication

Cultural insights

Collaboration skills

Job description

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job title

Senior Creative Strategist

Reporting of the role

This role reports to the Associate Creative Strategy Director

Overview of the job

As Senior Creative Strategist, you will play a key role in developing creator-first strategies and creative responses for some of the region's most exciting brands across sectors including CPG and Finance. Working closely with senior clients and internal teams, you'll transform complex business challenges into clear, culturally relevant, platform-native ideas that drive both brand impact and audience engagement.

This is a highly strategic, hands‑on role for someone who thrives at the intersection of creators, culture, and creativity. You'll contribute to campaign development, proactive opportunities, and new business pitches while helping shape best‑in‑class creator marketing solutions that resonate across European markets.

3 best things about the job

Work on some of the region's most recognisable brands

You’ll help shape creator‑led strategies for leading clients across multiple sectors, influencing how major brands connect with audiences through social and creators.

Turn cultural insight into impactful creative solutions

You’ll be at the forefront of creator marketing, identifying trends, audience behaviours, and cultural moments that inspire breakthrough campaign ideas.

Play a key role in pitches and business growth

From proactive recommendations to new business opportunities, you’ll have the chance to influence agency growth while developing work that wins clients and drives results.

Measures of success - in the first few months, you will have:

Developed a deep understanding of Influencer's strategic frameworks and creator‑first approach

Become confident in our methodologies, processes, and ways of working across strategy and creative development.

Built strong relationships with clients and internal stakeholders

Established yourself as a trusted strategic partner across key accounts and cross‑functional teams.

Delivered high‑quality strategic responses and campaign recommendations

Contributed to client projects, proactive opportunities, and pitches through insight‑led thinking and platform‑native creative ideas.

Demonstrated expertise in creator, platform, and cultural trends

Brought fresh perspectives and actionable insights that strengthen campaign performance and creative effectiveness.

Become a valued contributor to business growth

Supported successful pitch responses and strategic recommendations that drive client retention and new opportunities.

Roles & responsibilities:

• Develop creator‑first strategic recommendations and creative platforms in response to client briefs and business challenges.

• Translate complex client objectives into clear, actionable, insight‑led strategies and campaign narratives.

• Create platform‑native ideas that balance brand objectives, audience needs, creator authenticity, and cultural relevance.

• Support the development of proactive strategic opportunities and new business pitches.

• Build compelling strategic presentations and visually engaging decks that communicate ideas clearly and persuasively.

• Collaborate closely with Creative, Client Services, Media, and Talent teams to deliver integrated campaign solutions.

• Present strategic thinking confidently to clients and internal stakeholders.

• Stay immersed in creator culture, platform developments, social trends, and consumer behaviours across European markets.

What you will need:

• 6+ years' experience in a Strategy or Creative Strategy role within a creative, social, digital, or creator‑focused agency.

• Strong understanding of European markets, including cultural nuances, consumer behaviours, social trends, and regional moments.

• A creator‑first mindset, with a deep understanding of how creators influence brand perception and drive measurable outcomes.

• Proven ability to distill complex client challenges into clear, actionable strategic recommendations and creative opportunities.

• Excellent storytelling and presentation‑building skills, with experience creating visually engaging strategic decks.

• Strong client‑facing experience and confidence communicating with senior stakeholders.

• A proactive, self‑motivated approach with the ability to work autonomously and manage multiple priorities.

• Strong collaboration skills and experience working effectively across global teams and multiple time zones.

• Excellent communication skills and the ability to influence, inspire, and bring others along with your thinking.

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.