Influencer Marketing Manager (Creative Focus)

Pulse Advertising GmbH; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Work abroad from any office location (

One-to-one coaching sessions with our 

Global team collaboration and events

Hybrid remote policy: work from home 2

City-centre offices

Dog-friendly offices

Job summary

Pulse Advertising GmbH is seeking a Manager in Influencer Marketing to lead creator campaigns from concept to execution and reporting. You will independently run campaigns, cast creators, and prove impact with data while collaborating with Strategy and internal teams.

You will source global creators, negotiate terms, manage budgets, and stay ahead of industry trends. A fast-paced environment rewards strategic thinking and creative problem solving.

Qualifications

• 3+ years in social media, with at least 2 in influencer marketing.
• Deep understanding of creator marketing across platforms and formats.
• Proven ability to craft original campaigns and pair with creators.
• Data-driven with budget responsibility; comfortable with margins, CPM, ROI, KPIs.
• Experience with creator marketing tools (CreatorIQ, Captiv8, Tribe).
• Awareness of AI opportunities and challenges in the industry.
• Thrives in a fast-paced, detail-focused environment.

Responsibilities

• Independently manage medium-scale creator campaigns end to end: brief, concept, casting and execution.
• Match and source creators across global markets based on brand, audience and cultural fit.
• Stay ahead of platforms, formats and creator economy trends, turning fluency into fresh ideas for clients.
• Negotiate rates and contract terms confidently, working with margins and communicating to clients when needed.
• Collaborate with Strategy and internal teams while managing client and partner communication for seamless delivery.
• Analyze performance, prepare reporting and proactively flag upsell opportunities.
• Provide a second set of eyes to campaigns, catching cultural, legal or exclusivity issues early.

Skills

Influencer marketing

Campaign management

Budget management

Creator casting/sourcing

Negotiation

Cross-functional collaboration

Data analysis / KPIs

AI awareness

Fast-paced / detail-oriented

Tools

CreatorIQ

Captiv8

Tribe

Job description

You live and breathe creator marketing. You understand how it really works today, and you're hungry to shape where it goes next. As a Manager in Influencer Marketing at Pulse, you'll have every opportunity to succeed, both operationally and as a team leader. You'll independently run our campaigns from concept to execution to reporting: turning a client brief into an original creative idea, casting the right creators to bring it to life, and proving the impact with data. We love what we do and are constantly evolving. Do you have the right drive? Then start a new chapter of your career with us.

Tasks

• You independently manage medium-scale creator campaigns end to end: brief, creative concept, casting and execution

• You match and source creators across global markets (North America, Europe, Asia, Middle East, US) based on brand, audience and cultural fit, not just reach

• You stay ahead of platforms, formats and creator economy trends, turning that fluency into fresh ideas clients haven't seen before

• You negotiate rates and contract terms confidently, and work comfortably with margin, communicating it to clients when needed

• You collaborate with Strategy and internal teams while managing client and partner communication for seamless delivery

• You analyze performance, prepare reporting and proactively flag upsell opportunities

• You bring a "second set of eyes" to campaigns and concepts, catching cultural, legal or exclusivity issues early, and drive creative thinking that pushes Pulse's business forward

Requirements

• You have at least 3 years of experience in the social media field, including a minimum of 2 years in influencer marketing

• You have a deep, current understanding of how creator marketing works today, including platforms, formats and cultural shifts, plus sharp instincts for which creators fit which brief

• You have a proven creative muscle, coming up with original campaign concepts and knowing how to pair them with the right creators to make them land

• You are data driven and confident with budget responsibility, comfortable negotiating rates and working with margin and CPM, ROI and KPIs are second nature to you

• You're experienced with creator marketing tools such as CreatorIQ, Captiv8 or Tribe and comfortable managing these alongside manual campaign sheet work

• You have a solid understanding of AI, its opportunities and its challenges, and actively think about how it's shaping the industry

• You thrive at a fast pace, comfortable spinning many plates while staying sharp on detail, both creatively and analytically

Benefits

• Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations

• We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops

• We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes

• Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week

• Keep your commute to a minimum: you’ll find all our offices right in the city centre

• For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices