Strategy & Communications Intern: Customer Insights

BMW Group; Farnborough; On-site; GBP 18,000 - 24,000; Full time

Benefits offered by this job

On-site restaurant

Advantages scheme

Pension scheme

Job summary

BMW Group in Farnborough invites a placement year student to support Corporate Strategy, Customer Insights, product development and digital delivery. You will work with UK and Munich teams, contributing to strategic projects and campaigns from day one.

You will build skills in strategy, marketing and digital delivery while collaborating with colleagues across BMW Group Financial Services, Alphabet and ALPHERA. The role is a January 2027 start with hands‑on responsibilities.

Qualifications

• You must be returning to studies for at least 6 months after placement.
• Ability to manage multiple priorities and deadlines.
• Good communication with stakeholders including senior leaders.

Responsibilities

• Support Corporate Strategy and Customer Insights projects with UK and Munich teams.
• Assist in go-to-market planning and product/service launches.
• Conduct market, competitor and customer research and analyse data for trends.
• Help prepare business cases, project briefs, presentations and recommendations.
• Support marketing campaigns and performance reporting.

Skills

Organisation

Project management

Communication

Analytical thinking

Team collaboration

Education

A-level or degree preferred

Tools

Excel

PowerPoint

Word

Outlook

Salesforce

Job description

BMW Group in Farnborough invites a placement year student to support Corporate Strategy, Customer Insights, product development and digital delivery. You will work with UK and Munich teams, contributing to strategic projects and campaigns from day one.

You will build skills in strategy, marketing and digital delivery while collaborating with colleagues across BMW Group Financial Services, Alphabet and ALPHERA. The role is a January 2027 start with hands‑on responsibilities.