Shopper Marketing Manager

innocent drinks; Greater London; On-site; GBP 57,000 - 66,000; Full time

Benefits offered by this job

Private healthcare

Target-based bonus

Birthday day off

Free smoothies

Job summary

innocent is seeking a UK Shopper Marketing Manager to lead strategy and activation across UK channels, turning brand plans into shopper-focused executions that drive growth for our portfolio and category teams. You will partner with Sales, Category and Finance to ensure plans align with brand priorities and retailer needs.

You will shape shopper marketing across in-store and online spaces, translate priorities into activation plans, and manage budgets with a data-driven approach while

Qualifications

• Strong experience in shopper, customer or trade marketing within FMCG.
• Sharp understanding of shopper behavior and the path to purchase.
• Ability to turn brand and commercial priorities into effective shopper plans.
• Strong commercial judgement and understanding of how shopper investment drives growth.

Responsibilities

• Shape and deliver UK shopper marketing strategy using shopper insights.
• Translate brand priorities into channel, customer and activation plans.
• Identify occasions and opportunities to unlock growth and act on insights.
• Set high standards for in-store and online presence.
• Turn brand plans into distinctive shopper activation across channels.
• Collaborate with Sales and Category to create customer plans.
• Manage and prioritise the shopper marketing budget with data-driven insight.
• Work with agencies and partners to turn thinking into execution.

Skills

Shopper marketing

Customer marketing

FMCG knowledge

UK grocery landscape

Budget management

Job description

Here at innocent, we are on a mission to make it easier for everyone to get more fruit and veg into their bodies. We started back in 1999 and since then we have gone from selling a few smoothies at a music festival to becoming one of Europe's biggest drinks companies with around 1,000 people (and the B Corp seal of approval).

It is nice to be able to say things like that but we are not patting ourselves on the back just yet. We want to show everyone that it is possible to be a successful business while looking after people and the planet too, so we are trying to get better in pretty much every way. And that is where this job comes in.

The salary for this role is £57,000 to £66,000 gross per year on a full-time basis, depending on relevant experience and skills.

How innocent shows up when someone is deciding what to buy really matters. Whether that is in a supermarket aisle, online or somewhere in between, we want the experience to feel unmistakably innocent and help people choose our drinks.

That's where you come in.

As our UK Shopper Marketing Manager, you will sit at the heart of our UK Marketing team, working closely with Sales, Category and our customer teams. You will turn our brand and portfolio strategy into smart, insight-led shopper plans that work for our brands, our customers and, most importantly, shoppers.

You will help shape our approach to shopper marketing across different channels and customers, bringing together strategic thinking and brilliant execution to keep raising the standard of how innocent shows up at the point of purchase.

You'll be

• Shaping and delivering our UK shopper marketing strategy, using shopper insight to connect our brand, portfolio and commercial ambitions.
• Bringing the shopper perspective into our annual planning, translating brand priorities into clear channel, customer and activation plans.
• Spotting the occasions, barriers and opportunities that could unlock growth, and turning those insights into action.
• Setting a high bar for how innocent shows up at the point of purchase, both in-store and online.
• Turning our brand plans into distinctive shopper activation, tailored to different channels and customers.
• Working closely with Sales and Category to create customer plans that balance what's right for our brand, shoppers and customers.
• Managing and prioritising our shopper marketing budget, using data and insight to understand what's working and where we can do better.
• Working with our shopper marketing team, agencies and partners to turn good thinking into great execution.

You'll have

• Strong experience in shopper, customer or trade marketing within fast-moving consumer goods (FMCG), alongside a good understanding of the UK grocery landscape.
• A sharp understanding of shopper behaviour and the path to purchase, across physical and digital environments.
• The ability to turn brand and commercial priorities into effective shopper, channel and customer plans.
• Strong commercial judgement and an understanding of how shopper investment can support brand, customer and business growth.
• A knack for turning data, insight and complexity into clear recommendations and compelling plans.
• Strong communication and influencing skills, with a collaborative approach and the confidence to bring different teams along with you.

You'll get

• The opportunity to have a real say in how innocent shows up across UK shops and online, from the first idea through to what shoppers actually see.
• A role that gives you plenty of room to think strategically, while staying close enough to the work to make things happen.
• To work closely with Marketing, Sales, Category, Finance, Supply and our customer teams, giving you a broad view of how decisions get made across the UK business.
• The chance to deepen your understanding of shopper behaviour and turn insight into activation across different retailers, channels and occasions.
• Space to bring in fresh thinking, test new ideas and challenge how we've done things before when there's a better way.
• The satisfaction of seeing your thinking come to life in the real world, from a customer plan on a screen to something a shopper actually sees in front of them.

We want innocent to be a great place to work, so we do lots of stuff to make people feel at home and try to make sure everyone's career is shaping up the way they want it to. There are plenty of opportunities to have a go at something new or take things further.

In exchange for helping us do business in the right way, you will get a solid rewards package that includes private healthcare, a target-based bonus, and a bunch of other nice things like a day off on your birthday. And yes, you get free smoothies.

We also know that not all our drinkers come from the same background, or think the same - so why should we? At innocent, we want to be a great place to work where a diverse bunch of people from all backgrounds can turn up and thrive. When we hire, we want all the juice, bits, and pulp that make you who you are.

Even if you do not think you can tick all the boxes, if the job sounds right for you, come and throw your hat in the ring.

Probably best to get your skates on though, as we might close this early if we get loads of applications.