Strategic Sales Manager - Modernization & Lifecycle

Vanderlande Industries B.V.; Birmingham; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

28 days annual leave

Aviva Medical Cover

Pension with Aviva

Cycle to Work scheme

Wellbeing membership (YuLife)

Achievers recognition platform

Job summary

Toyota Automated Logistics in Birmingham seeks a Sales Manager Modernisation & Lifecycle Solutions to drive the Retrofit, Modification & Revision business across the region. You will collaborate with Service Account Managers, customers, and internal teams to convert needs into tailored modernization solutions.

The role demands strong commercial acumen, stakeholder management, and the ability to close complex deals. You’ll contribute to expanding installed base and delivering long-term value.

Qualifications

• Proven experience in technical/service sales within industrial, automation, logistics, or intralogistics environments.
• Strong commercial mindset with ability to generate and close complex sales opportunities.
• Experience with retrofit, upgrade, modernization, lifecycle, or capital improvement projects is highly desirable.
• Ability to understand technical solutions and translate customer requirements into commercial offerings.
• Strong stakeholder management across sales, engineering, and operations.
• Excellent communication, presentation, and negotiation skills.
• Independent yet collaborative working style.
• Customer-focused and proactive with results-driven attitude.
• Strategic thinker with analytical problem-solving capabilities.
• Fluent in English, both written and spoken.

Responsibilities

• Drive sales growth and achieve order intake targets for Retrofit, Modification & Revision (RMR) projects in the region.
• Identify and develop new opportunities with Service Account Managers across the installed base.
• Convert customer needs into commercial opportunities and work with Service Sales Engineers on tailored solutions and quotations.
• Manage the full sales process from lead generation to contract award and handover.
• Promote modernization initiatives and upgrades to create long-term value for customers.
• Build strong customer relationships, re-engage former customers, and expand service business.
• Provide market feedback to strengthen lifecycle and modernization offerings.

Skills

Technical sales

Service sales

Modernization projects

Business development

Commercial mindset

Retrofit / lifecycle

Solution translation

Stakeholder management

Communication & negotiation

Independent working

Customer focus

Strategic thinking

English fluency

Education

Bachelor’s degree in Engineering, Business, Logistics, or related field

Job description

Toyota Automated Logistics in Birmingham seeks a Sales Manager Modernisation & Lifecycle Solutions to drive the Retrofit, Modification & Revision business across the region. You will collaborate with Service Account Managers, customers, and internal teams to convert needs into tailored modernization solutions.

The role demands strong commercial acumen, stakeholder management, and the ability to close complex deals. You’ll contribute to expanding installed base and delivering long-term value.