Sales Manager – Modernisation & Lifecycle Solutions

Jobtailor; Birmingham; On-site; GBP 45,000 - 65,000; Full time

Job summary

Jobtailor in the United Kingdom is seeking a Regional Technical Sales professional to drive growth for Retrofit, Modification & Revision projects. You will manage the full sales cycle, build strong customer relationships, and collaborate with cross-functional teams to deliver tailored modernization solutions.

You will identify new opportunities, translate client needs into commercial offerings, and push for lifecycle improvements while maintaining a proactive, results-oriented approach.

Qualifications

• Bachelor’s degree or equivalent in Engineering, Business, Logistics, or related field.
• Proven experience in technical sales, service sales, modernization projects, or business development in industrial sectors.
• Strong commercial mindset with ability to close complex sales opportunities.
• Experience with retrofit, upgrade, lifecycle, or modernization projects desirable.
• Ability to translate customer needs into commercial offerings.
• Strong stakeholder management across sales, engineering, and operations.
• Excellent communication, presentation, and negotiation skills.
• Independent yet collaborative with a proactive, results-driven attitude.
• Fluent English, written and spoken.

Responsibilities

• Drive sales growth and achieve order intake targets for RMR projects in your region.
• Identify and develop new business opportunities with Service Account Managers.
• Convert customer needs into commercial opportunities with Service Sales Engineers.
• Manage the complete sales process from lead gen to contract award and handover.
• Promote modernization initiatives and innovative solutions for long-term value.
• Build relationships, re-engage former customers, and expand service business.
• Provide market feedback and commercial insights to strengthen offerings.

Skills

Technical sales

Business development

Stakeholder management

Customer relationship management

Strategic thinking

Education

Bachelor’s degree in Engineering

Bachelor’s degree in Business

Bachelor’s degree in Logistics

Tools

Market analysis

Project management

Contract negotiation

Job description

• Drive sales growth and achieve order intake targets for Retrofit, Modification & Revision (RMR) projects within your region.
• Identify and develop new business opportunities together with Service Account Managers across the installed customer base.
• Convert customer needs into commercial opportunities and collaborate with Service Sales Engineers to create tailored solutions and quotations.
• Manage the complete sales process from lead generation to contract award and successful handover.
• Promote modernization initiatives, upgrades, and innovative solutions that create long-term value for customers.
• Build strong customer relationships, re-engage former customers, and support the expansion of our service business.
• Provide market feedback and commercial insights to strengthen our lifecycle and modernization offerings.

Requirements

• Bachelor’s degree in Engineering, Business, Logistics, or a related field.
• Proven experience in technical sales, service sales, modernization projects, or business development within industrial, automation, logistics, or intralogistics environments.
• Strong commercial mindset with a demonstrated ability to generate and close complex sales opportunities.
• Experience working with customers on retrofit, upgrade, modernization, lifecycle, or capital improvement projects is highly desirable.
• Ability to understand technical solutions and translate customer requirements into commercial offerings.
• Strong stakeholder management skills and the ability to collaborate effectively across sales, engineering, and operational teams.
• Excellent communication, presentation, and negotiation skills.
• Ability to work independently while maintaining a strong collaborative approach.
• Customer-focused mindset with a proactive and results-driven attitude.
• Strategic thinker with strong analytical and problem-solving capabilities.
• Fluent in English, both written and spoken.

Core Competencies

Demonstrates expertise in technical sales and business development within industrial and automation sectors, with a strong focus on retrofit and modernization projects. Capable of translating customer needs into tailored commercial solutions while fostering strong relationships and collaboration across teams.

Highest-signal resume keywords

• Technical Sales Experience
• Business Development
• Stakeholder Management
• Customer Relationship Management
• Strategic Thinking

ATS Optimization Keywords

Hard Skills

• Sales Process Management
• Contract Negotiation
• Market Analysis
• Project Management
• Commercial Offering Development

Soft Skills

• Excellent Communication
• Presentation Skills
• Negotiation Skills
• Proactive Attitude
• Analytical Problem-Solving

Certifications & Qualifications

• Bachelor’s Degree in Engineering
• Bachelor’s Degree in Business
• Bachelor’s Degree in Logistics

Industry Keywords

• Retrofit Projects
• Modernization Initiatives
• Service Sales
• Lifecycle Management
• Capital Improvement Projects