Strategic Sales Engineer for B2B ERP & EDI

TRUECOMMERCE (COVENTRY) LIMITED; Birmingham; On-site; GBP 60,000 - 85,000; Full time

Job summary

TrueCommerce in the United Kingdom is seeking a skilled Sales Engineer to guide technical discovery, design tailored solutions, and deliver compelling demonstrations that win complex B2B integrations. You will partner with sales, product, implementation, and services to validate concepts, map customer use cases, and translate requirements into measurable business value.

Ideal candidates have 4+ years in a Sales Engineer role, ERP experience, and strong EDI/API knowledge.

Qualifications

• BA/BS degree or equivalent work experience.
• 4+ years in a Sales Engineer or related role.
• 3+ years ERP experience in a Sales Engineering or Implementation/Support role.
• 2+ years Systems Integration experience with IPAAS platforms or specific API/Web services.
• Exceptional communication and presentation skills.
• Strong problem-solving and analytical abilities.
• Self-motivated, proactive, and able to work effectively in a fast-paced, dynamic environment.
• Familiarity with various B2B integration patterns and supplier enablement strategies.
• Strong practical experience with EDI technologies & protocols (e.g., ANSI, X12, EDIFACT, AS2, SFTP) preferred

Responsibilities

• Lead technical discovery with prospects and customers to understand business processes, integration requirements, ERP environment, data flows, security needs, and success criteria
• Achieve a target technical 'win rate' by effectively addressing prospect requirements and outperforming competing solutions in technical validations and proofs of concept.
• Scope, support, and lead technical validations, proof-of-concept activities, or proof-of-value engagements with clear success criteria and customer-facing outcomes
• Build trust with senior level customer prospects and stakeholders to drive confidence in our solutions across complex and high value opportunities.
• Address technical objections, competitive questions, product limitations, and integration concerns with credible, business-oriented responses
• Directly contribute to the sales pipeline by influencing a target percentage of qualified opportunities and successfully guiding them through the technical evaluation phase.
• Partner with Account Executives to build mutual action plans, define technical success criteria, and advance opportunities through the sales process.
• Gather and synthesize technical feedback from prospects to provide actionable insights to product and engineering teams
• Deliver successful customer projects to pre-implementation ensuring that mission critical details are conveyed to the appropriate departments including implementation, product, and development as needed.
• Develop and maintain a set of reusable technical assets, such as demo scripts, best practice guides, and competitive analysis documents
• Design and deliver customized demonstrations and technical presentations that map TrueCommerce solutions to customer use cases, workflows, and business outcomes
• Participate in training and continuously share market knowledge with sales and product teams.

Skills

ERP experience

Communication & presentation

Systems Integration

EDI protocols

B2B integration patterns

Education

BA/BS degree or equivalent

Tools

IPAAS platforms

Job description

TrueCommerce in the United Kingdom is seeking a skilled Sales Engineer to guide technical discovery, design tailored solutions, and deliver compelling demonstrations that win complex B2B integrations. You will partner with sales, product, implementation, and services to validate concepts, map customer use cases, and translate requirements into measurable business value.

Ideal candidates have 4+ years in a Sales Engineer role, ERP experience, and strong EDI/API knowledge.