Strategic Proposition Marketing Lead

LexisNexis Risk Solutions; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Generous holiday allowance

Health screening

Private medical benefits

Wellbeing programs

Pension scheme

Share option scheme

Season ticket loan

Electric Vehicle Scheme

Dental Insurance

Parental leave

Employee Assistance Programme

Volunteer days

Learning and development resources

Perks at Work discounts

Job summary

ICIS is seeking a commercially minded Proposition Marketing Manager to join our marketing production engine. You will translate market insight and product capability into clear, compelling market-facing propositions that drive growth.

You'll shape messaging frameworks, own the calendar, and ensure activation is grounded in strong commercial propositions while collaborating with regional teams to deliver high‑quality content across formats to support pipeline and conversion.

Qualifications

• Proven experience in proposition marketing, content strategy or commercial copywriting within a B2B environment.
• Strong ability to translate complex commercial or product insight into clear, compelling messaging.
• Experience developing value propositions and messaging frameworks that drive commercial outcomes.
• Track record of producing and directing B2B content across multiple formats.
• Experience creating sales enablement materials that support pipeline generation and conversion.
• Demonstrated ability to brief and guide creative and channel execution teams effectively.
• Experience working closely with commercial and product stakeholders.
• Strong copywriting capability, particularly for high-impact, strategic content.

Responsibilities

• Translate commercial insight, product capability and market context into clear, differentiated value propositions
• Develop messaging frameworks, narrative structures and campaign foundations
• Own the connection between business insight and external communication
• Own the marketing calendar as an end-to-end production system, not just a planning tool
• Ensure every activity is aligned to the messaging hierarchy and delivered to a high standard
• Work closely with Brand & Content to maintain consistency in tone, quality and narrative
• Develop sales enablement materials including talk tracks, email copy, proposal language and objection-handling frameworks
• Partner with regional teams (APAC, AMER, EMEA) to localise and activate global propositions effectively

Skills

Proposition marketing

Content strategy

Commercial copywriting

Messaging frameworks

Sales enablement

B2B content creation

Stakeholder management

Regional collaboration

Energy/chemicals knowledge

Job description

ICIS is seeking a commercially minded Proposition Marketing Manager to join our marketing production engine. You will translate market insight and product capability into clear, compelling market-facing propositions that drive growth.

You'll shape messaging frameworks, own the calendar, and ensure activation is grounded in strong commercial propositions while collaborating with regional teams to deliver high‑quality content across formats to support pipeline and conversion.