Strategic Proposition Marketing Lead

Remitly; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Generous holiday allowance

Private medical benefits

Wellbeing programs

Pension scheme

Travel season ticket loan

Electric Vehicle Scheme

Dental insurance

Parental leave

Employee assistance programme

RECARES days

Learning and development resources

Perks at Work discounts

Job summary

ICIS is seeking a commercially minded Proposition Marketing Manager to sit at the center of its marketing production engine. This role translates commercial insight, product capability and market context into clear, compelling market-facing propositions that drive growth.

You will be the critical link between what ICIS knows and what the market hears, shaping messaging, defining narrative frameworks, and grounding activation in strong commercial propositions.

Qualifications

• Experience in proposition marketing or content strategy within a B2B environment.
• Ability to translate commercial or product insight into clear messaging.
• Experience creating value propositions and messaging frameworks that drive commercial outcomes.
• Track record of delivering B2B content across multiple formats.
• Experience developing sales enablement materials to support pipeline and conversion.

Responsibilities

• Translate commercial insight and market context into clear value propositions.
• Develop messaging frameworks and campaign foundations.
• Own connection between business insight and external communication.
• Manage the marketing calendar as an end‑to‑end production system.
• Ensure activities align with the messaging hierarchy and quality standards.
• Collaborate with Brand & Content to maintain tone and narrative.
• Develop sales enablement materials including talk tracks and emails.
• Partner with regional teams to localise and activate global propositions.

Skills

Proposition marketing

Content strategy

B2B copywriting

Value propositions

Messaging frameworks

Sales enablement

Cross-functional collaboration

Copywriting

Stakeholder management

Job description

ICIS is seeking a commercially minded Proposition Marketing Manager to sit at the center of its marketing production engine. This role translates commercial insight, product capability and market context into clear, compelling market-facing propositions that drive growth.

You will be the critical link between what ICIS knows and what the market hears, shaping messaging, defining narrative frameworks, and grounding activation in strong commercial propositions.