Head of Proposition Marketing & Value Messaging

Nextens; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Generous holiday allowance

Health screening

Private medical benefits

Pension scheme

Share option scheme

Travel season ticket loan

Electric Vehicle Scheme

Dental Insurance

Parental leave

Employee Assistance Programme

Learning and development resources

Perks at Work discounts

Job summary

ICIS is seeking a commercially minded Head of Proposition Marketing to center marketing production, translating commercial insight and product capability into clear market-facing propositions. This role drives growth and ensures messaging is grounded in strong commercial propositions.

You will shape narrative frameworks, oversee end-to-end production, and collaborate with Marketing Director, Brand & Content, and product leadership to support Value Leadership Teams.

Qualifications

• Proven experience in proposition marketing, content strategy or commercial copywriting within a B2B environment.
• Strong ability to translate complex commercial or product insight into clear, compelling messaging.
• Experience developing value propositions and messaging frameworks that drive commercial outcomes.
• Track record of producing and directing B2B content across multiple formats.
• Experience creating sales enablement materials that support pipeline generation and conversion.
• Demonstrated ability to brief and guide creative and channel execution teams effectively.
• Experience working closely with commercial and product stakeholders.
• Strong copywriting capability, particularly for high-impact, strategic content.
• Experience in energy, chemicals, commodities or financial data is advantageous but not essential.

Responsibilities

• Translate commercial insight, product capability and market context into clear, differentiated value propositions.
• Develop messaging frameworks, narrative structures and campaign foundations.
• Own the connection between business insight and external communication.
• Own the marketing calendar as an end-to-end production system, not just a planning tool.
• Ensure every activity is aligned to the messaging hierarchy and delivered to a high standard.
• Work closely with Brand & Content to maintain consistency in tone, quality and narrative.
• Develop sales enablement materials including talk tracks, email copy, proposal language and objection-handling frameworks.
• Partner with regional teams (APAC, AMER, EMEA) to localise and activate global propositions effectively.

Skills

Proposition marketing

Content strategy

B2B messaging

Sales enablement

Copywriting

Stakeholder collaboration

Channel execution

Creative briefing

Cross-functional teamwork

Job description

ICIS is seeking a commercially minded Head of Proposition Marketing to center marketing production, translating commercial insight and product capability into clear market-facing propositions. This role drives growth and ensures messaging is grounded in strong commercial propositions.

You will shape narrative frameworks, oversee end-to-end production, and collaborate with Marketing Director, Brand & Content, and product leadership to support Value Leadership Teams.