Strategic Partnerships & Campaigns Marketing Manager

Reed Talent Solutions; Bedford; Presencial; GBP 42.000 - 70.000; Tempo integral

Resumo da vaga

Money and Pensions Service (MaPS) in Bedford seeks a Marketing Manager to lead partnerships marketing, shaping activity plans across England, Scotland, Wales and Northern Ireland. You will broker opportunities to reach those most in need of money and pensions guidance, while supporting campaigns and branding across Talk Money Week and MoneyHelper.

You will collaborate with channel owners to deliver paid, earned and owned campaigns, measure impact with data, and report on performance to senior

Qualificações

• Marketing qualification (e.g. degree, diploma, professional qualification) and/or equivalent work experience.
• Experience in a marketing, brand, campaigns, communications role in a complex organisation.
• Demonstrable experience in developing and executing successful marketing plans to engage audiences effectively. Experience managing ‘B2B2C’ marketing an advantage.
• Demonstrable experience in delivering high-impact campaigns and/or marketing and/or brand activity utilizing paid, no and low-cost channels and working with multiple channel owners.
• Strong knowledge and experience in market research and insight, KPI evaluation techniques and the ability to use data to identify opportunities and improve performance.
• Experience in writing business cases and procuring agencies and marketing/communications services.
• A strong interest in working at MaPS and a wider interest in and/or knowledge of financial wellbeing.

Responsabilidades

• Work as one team with partnership managers across the UK, including attending team meetings. You will be integral to scoping and developing an overall marketing activity plan to support their work, ensuring all their communication and engagement requirements are captured and assets for collateral, digital, video, events, and campaign toolkits are delivered.
• You will be the conduit for ensuring key corporate messages, business objectives and opportunities are shared in a timely way with the partnership managers, and support partnership managers to report back on their activities and impact.
• Engage with government to identify and shape support for priority campaigns (e.g. DWP’s campaign to increase the uptake of Pension Credit), particularly where we can offer added value through our direct consumer reach and partnership networks.
• Collaborating with channel owners, you will help develop, coordinate and execute marketing plans, for all required campaigns using paid, no and low-cost channels, to deliver communication excellence and high audience engagement.
• Manage our flagship campaign Talk Money Week, including: leading early planning; creating partner participation packs; briefing creative agencies; managing paid marketing; and evaluating impact.
• Monitor, analyse, and report on engagement metrics to measure the effectiveness of campaigns and strategies. Use data-driven insights to optimise performance.
• Play a full role in the brand and marketing team, being flexible to support across the team as needed, and undertaking any other duties as reasonably required.

Conhecimentos

Marketing qualification

Campaigns planning

Brand management

Data analytics

Stakeholder management

B2B2C marketing

Formação

Marketing degree or equivalent

Descrição da vaga

Money and Pensions Service (MaPS) in Bedford seeks a Marketing Manager to lead partnerships marketing, shaping activity plans across England, Scotland, Wales and Northern Ireland. You will broker opportunities to reach those most in need of money and pensions guidance, while supporting campaigns and branding across Talk Money Week and MoneyHelper.

You will collaborate with channel owners to deliver paid, earned and owned campaigns, measure impact with data, and report on performance to senior