Strategic Lead, Integrated Communications

the LEGO Group; Greater London; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Workplace

Job summary

The LEGO Group is seeking a Senior Manager, Communications Strategist to shape integrated, multichannel plans that connect owned, earned, paid and shared media with compelling customer journeys.

You will lead data-informed planning, partner engagement and storytelling across LEGO’s ecosystem, driving brave ideas that entertain and inspire kids and adults while aligning with global brand strategy. This 1-year contract offers hybrid working with a collaborative, creative culture.

Qualifications

• Significant experience in communications planning or strategy roles.
• Experience with data-driven planning tools and audience insights.
• Proven ability to work with channels and media owners.
• Ability to stay ahead of consumer behaviours, technology platforms and cultural shifts.
• Excellent communication, storytelling and presenting skills.

Responsibilities

• Create and define multichannel communications plans combining owned, earned, paid and shared media.
• Bring big ideas to life across campaigns and touchpoints with clear user journeys.
• Combine creativity and effectiveness through audience, touchpoints and channel thinking.
• Apply understanding of brands to growth and measurable impact.
• Use data and research to inform approach while welcoming creative innovation.
• Strong storytelling, pitching and partner engagement to win buy-in.
• Help craft planning processes and collaboration across marketing and channel teams.
• Support colleagues to refine thinking and build relationships across LEGO.
• Be curious about the world and bring new perspectives to the way we work.

Skills

Communications planning

Strategy development

Data-driven planning

Audience insight

Campaign integration

Stakeholder engagement

Job description

The LEGO Group is seeking a Senior Manager, Communications Strategist to shape integrated, multichannel plans that connect owned, earned, paid and shared media with compelling customer journeys.

You will lead data-informed planning, partner engagement and storytelling across LEGO’s ecosystem, driving brave ideas that entertain and inspire kids and adults while aligning with global brand strategy. This 1-year contract offers hybrid working with a collaborative, creative culture.