Innovation Marketing Lead - Creative Play Lab

1001 LEGO System A/S; Greater London; Hybrid; GBP 55,000 - 70,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group is seeking an Innovation Marketing Manager within the Creative Play Lab for a 10-month opportunity in a global innovation environment. You’ll help shape how future play experiences connect with audiences, portfolio priorities and business goals, while partnering with teams in Denmark, the UK and Singapore.

You will lead end-to-end innovation engagements, run workshops to uncover insights, and translate business challenges into clear recommendations using PowerPoint and Excel.

Qualifications

• Experience in marketing, brand strategy and strategic thinking within complex business environments.
• Able to translate insights into actionable recommendations using PowerPoint and Excel.
• Experience contributing to innovation projects for global brands, consultancy teams or similar settings.

Responsibilities

• Engage our current franchises to build innovation programs that enable their growth
• Shape proposition development and strategic go-to-market recommendations for innovation projects across multiple play opportunities
• Run workshops that uncover audience insights, opportunities and proposition directions
• Partner with play specialists and project teams to design and execute experiments
• Deliver end-to-end innovation engagements, translating business challenges into clear recommendations
• Craft compelling stories that support decisions and align business objectives with audience needs

Skills

Marketing experience

Brand strategy

Strategic thinking

PowerPoint

Excel

Innovation projects

Tools

Power BI

Miro

Job description

LEGO Group is seeking an Innovation Marketing Manager within the Creative Play Lab for a 10-month opportunity in a global innovation environment. You’ll help shape how future play experiences connect with audiences, portfolio priorities and business goals, while partnering with teams in Denmark, the UK and Singapore.

You will lead end-to-end innovation engagements, run workshops to uncover insights, and translate business challenges into clear recommendations using PowerPoint and Excel.