Strategic Innovation & Market Insight Analyst

Honda Motor Europe Ltd; Theale; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

Honda Motor Europe Ltd is seeking a Business Innovation Researcher to evaluate the commercial potential of emerging innovations and customer opportunities. You will work within a small multidisciplinary team, synthesising market intelligence, customer insights, and technical inputs to develop balanced, evidence-based propositions for early-stage concepts.

As a newly created role, you will help develop practical methods and frameworks for evaluating innovation opportunities and quantifying market

Qualifications

• Experience evaluating new business opportunities and innovation concepts.
• Strong analytical and commercial thinking with ability to assess market potential.
• Experience conducting market/competitor analysis to support decisions.
• Ability to synthesize information from multiple sources into evidence-based insights.
• Knowledge of business models and early-stage business case development.
• Strong communication and stakeholder engagement across technical, research and business teams.
• Highly organized and comfortable working in ambiguous environments.

Responsibilities

• Opportunity Assessment & Market Insight: evaluate commercial potential of emerging innovations and opportunities.
• Conduct market and competitor research to assess attractiveness and value propositions.
• Identify applications, target markets and value propositions for early-stage concepts.
• Develop structured assessments to support innovation and investment decisions.
• Quantify market opportunities and analyze drivers of commercial success.
• Produce concise outputs and recommendations for stakeholders.

Education

Degree-level qualification in Business, Economics, Marketing, Innovation Management or related

Job description

Honda Motor Europe Ltd is seeking a Business Innovation Researcher to evaluate the commercial potential of emerging innovations and customer opportunities. You will work within a small multidisciplinary team, synthesising market intelligence, customer insights, and technical inputs to develop balanced, evidence-based propositions for early-stage concepts.

As a newly created role, you will help develop practical methods and frameworks for evaluating innovation opportunities and quantifying market