Strategic Growth Campaign Architect

Duetto; Birmingham; On-site; GBP 65,000 - 95,000; Full time

Job summary

Duetto is seeking a strategic Digital Marketing Architect to design and own global campaigns across paid media, ABM, and nurture programs. You’ll decide on channel mix, audience strategy, and budget allocation to drive pipeline and expansion.

You will partner with Growth Marketing, Digital Marketing, Customer Marketing, and Creative teams to shape campaign architectures, localization, and measurement frameworks. A strong track record in B2B SaaS marketing is preferred.

Qualifications

• 5+ years in digital marketing, growth marketing, or marketing operations.
• Experience designing and owning digital ABM campaigns for named accounts.
• Proven ability to make commercial trade-offs across paid media, nurture, and content syndication.

Responsibilities

• Design the strategic framework for global multi-channel digital campaigns across paid search, paid social, display, email, and content syndication.
• Define ABM engagement models, channel approach, and success criteria with sales teams.
• Architect multi-touch ABM plays blending paid media, personalized content, and email sequences.
• Own nurture and expansion strategies across acquisition and expansion.
• Analyze performance to reallocate spend based on outcomes and ROI.
• Define regional localization of global campaigns for local markets.
• Interface with Content and Creative teams to brief assets and direction.
• Lead AI-driven optimization in campaign planning and execution.

Skills

Campaign architecture

ABM design

Trade-off decision making

Acquisition & expansion campaigns

Marketing tech proficiency

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce

Google Analytics

Programmatic/ABM tools

Job description

Duetto is seeking a strategic Digital Marketing Architect to design and own global campaigns across paid media, ABM, and nurture programs. You’ll decide on channel mix, audience strategy, and budget allocation to drive pipeline and expansion.

You will partner with Growth Marketing, Digital Marketing, Customer Marketing, and Creative teams to shape campaign architectures, localization, and measurement frameworks. A strong track record in B2B SaaS marketing is preferred.