Strategic Digital Marketing Lead — Campaigns & Growth

Coffee Design Ltd; Newcastle upon Tyne; On-site; GBP 42,000 - 60,000; Full time

Job summary

Coffee Design Ltd is seeking a Digital Marketing Manager to shape and deliver strategic digital activity across our client portfolio. You will translate business objectives and audience insights into actionable campaigns and customer journeys that deliver measurable results.

Working with clients and internal teams, you’ll lead planning across email, CRM, SEO, websites, paid media and social, develop integrated strategies, optimise performance and present recommendations with confidence.

Qualifications

• Proven experience in digital marketing, ideally within an agency environment.
• Experience across key digital channels including email, CRM, SEO, websites, paid media and social.
• Strong strategic, analytical and commercial thinking, with the ability to turn data and client objectives into clear recommendations.
• Excellent communication and presentation skills, with confidence working directly with clients and internal teams.
• Strong organisational skills, with the ability to manage multiple projects, priorities and deadlines.
• A proactive, curious and collaborative approach, with a genuine interest in digital marketing, emerging technology and continuous development.

Responsibilities

• Lead the planning and development of digital campaigns and customer journeys across email, CRM, SEO, websites, paid media and social.
• Support in the development of integrated digital marketing strategies and plans aligned to client objectives, audiences and commercial goals, covering organic, paid and CRM activity.
• Develop website sitemaps, content strategies and keyword research, providing clear recommendations to improve website structure, content and SEO performance.
• Work collaboratively with copy, creative, development and account teams to ensure digital activity is strategically aligned and delivered to a high standard.
• Lead client-facing meetings, turning objectives and challenges into clear marketing recommendations and presenting strategies, campaigns and performance insights with confidence.
• Build trusted client relationships and act as a strategic marketing partner, identifying opportunities to add value and improve results.
• Analyse campaign and channel performance, using data and insight to recommend clear actions and priorities for future activity.
• Provide strategic direction and support to the wider team, ensuring marketing plans are delivered effectively, on time and to a high standard.
• Stay up-to-date with digital marketing trends, platforms and best practice, bringing new ideas and opportunities to clients and Coffee-Design.

Job description

Coffee Design Ltd is seeking a Digital Marketing Manager to shape and deliver strategic digital activity across our client portfolio. You will translate business objectives and audience insights into actionable campaigns and customer journeys that deliver measurable results.

Working with clients and internal teams, you’ll lead planning across email, CRM, SEO, websites, paid media and social, develop integrated strategies, optimise performance and present recommendations with confidence.