Strategic Growth & Audience Media Lead - Hybrid, 12m FTC

Nestlé Nespresso SA; Crawley; Hybrid; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Car allowance

Private health care

Pension up to 12%

Flexible holidays

Volunteer days

Professional development

Job summary

Nestlé Nespresso SA in Crawley is seeking a Growth & Audience Lead to define how media, audiences and customer insight drive sustainable growth for Nespresso across B2C and B2B. You’ll shape audience-led media strategies that acquire new customers, engage existing customers and re‑engage inactive audiences, while improving the effectiveness of our media investment.

We’re looking for someone with strong strategic media expertise, commercial acumen and the ability to translate data into clear

Qualifications

• Strong experience in media strategy, digital strategy and audience planning.
• Experience leading media agencies and challenging their strategy.
• Understanding of first‑party data and media effectiveness.

Responsibilities

• Develop growth media and audience strategy for acquisition, engagement and reactivation.
• Lead agency partners and translate recommendations into commercial outcomes.
• Create a test‑and‑learn agenda across audiences, platforms and measurement.
• Collaborate with CRM, Ecommerce, Brand, Data & Analytics and Acquisition teams.

Skills

Growth media strategy

Audience planning

Agency leadership

First-party data

Commercial judgement

Stakeholder influence

Job description

Nestlé Nespresso SA in Crawley is seeking a Growth & Audience Lead to define how media, audiences and customer insight drive sustainable growth for Nespresso across B2C and B2B. You’ll shape audience-led media strategies that acquire new customers, engage existing customers and re‑engage inactive audiences, while improving the effectiveness of our media investment.

We’re looking for someone with strong strategic media expertise, commercial acumen and the ability to translate data into clear