Growth Media & Audience Lead

Nestle; Crawley; On-site; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Car allowance

Private health care

Pension scheme

Flexible days

Volunteer days

Personal development

Job summary

Nestlé is seeking a Growth & Audience Lead to set the strategic direction for growth media and audience planning, reporting into the Head of Media. This role emphasises agency leadership, investment decisions, audience planning and measurement rather than CRM ownership or hands-on channel execution.

You will develop growth media strategy across customer acquisition, engagement and reactivation, identify priority audiences using first‑party data and platform signals, and translate performance

Qualifications

• Strong experience in media strategy, digital strategy, audience planning or growth marketing.
• Strategic knowledge of digital and social platforms, including how algorithms, audiences, creative and signals work together to influence behaviour.
• Experience developing audience-led media plans across customer acquisition, engagement and reactivation.
• Experience leading media agencies and constructively challenging their strategy, recommendations and performance.
• Understanding of first-party data, audience segmentation and media effectiveness.
• Strong commercial and analytical judgement, with the ability to turn complex data into clear decisions and actions.
• Confidence influencing cross-functional and senior stakeholders.

Responsibilities

• Develop the growth media and audience strategy across customer acquisition, engagement and reactivation.
• Identify priority audiences and use first-party data, customer insight and platform signals to unlock sustainable growth.
• Define how media can deepen engagement with existing customers and help reduce customer inactivity.
• Set strategic direction across digital and social platforms, including Meta, Google, YouTube, TikTok and LinkedIn, in line with business objectives.
• Lead agency partners, constructively challenge recommendations and ensure plans are rooted in commercial outcomes.
• Create a structured test-and-learn agenda covering audiences, creative, platforms and measurement.
• Partner with CRM, Ecommerce, Brand, Data & Analytics and Acquisition teams to create connected customer journeys.
• Translate media and audience performance into clear recommendations for senior stakeholders.

Skills

Growth media strategy

Audience planning

Digital marketing

Agency leadership

Data insights

Stakeholder influence

Job description

Nestlé is seeking a Growth & Audience Lead to set the strategic direction for growth media and audience planning, reporting into the Head of Media. This role emphasises agency leadership, investment decisions, audience planning and measurement rather than CRM ownership or hands-on channel execution.

You will develop growth media strategy across customer acquisition, engagement and reactivation, identify priority audiences using first‑party data and platform signals, and translate performance