Senior Category Lead — Global CPG Media Strategy

WPP Media Limited; Greater London; Hybrid; GBP 110,000 - 160,000; Full time

Benefits offered by this job

Medical benefits

Group retirement plans

Vision insurance

Dental insurance

Paid time off

Job summary

WPP Media Limited is seeking a Category Lead to own Nestlé category relationships and drive strategic media guidance across markets. You will push innovative thinking, set ambitious goals with senior clients, and coordinate with OpenMind leadership to align category strategy with local media plans.

A strong track record in client leadership and media campaigns is essential. The role emphasizes building senior client partnerships, guiding investments, and delivering consistent, above-market

Qualifications

• Deep understanding of consumer packaged goods trends and media landscape.
• Ability to craft category-wide media strategies and allocate investments across markets.

Responsibilities

• Support implementation of category holistic media strategy and measurement.
• Build strong relationships with senior category clients.
• Drive zone leadership initiatives across the OpenMind network.
• Establish guidelines for local adaptation of category strategies.
• Collaborate with Nestlé Category Media and Marketing Leadership on campaigns.

Skills

CPG knowledge

Media strategy

Relationship management

Strategic thinking

Influence without authority

Cross-functional collaboration

Tools

Programmatic

Job description

WPP Media Limited is seeking a Category Lead to own Nestlé category relationships and drive strategic media guidance across markets. You will push innovative thinking, set ambitious goals with senior clients, and coordinate with OpenMind leadership to align category strategy with local media plans.

A strong track record in client leadership and media campaigns is essential. The role emphasizes building senior client partnerships, guiding investments, and delivering consistent, above-market