Strategic Finance Manager, Growth and Marketing Analytics

Preply; Greater London; On-site; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Real influence

Learning & Development budget

Health insurance

Relocation package to Barcelona Hub

Mental health support

Gympass wellness

Equity

Job summary

Preply in London is seeking a senior Finance partner focused on marketing analytics to shape spend and ROI across Growth and Brand Marketing. You’ll own forecasting, model development, and the financial narrative presented to senior leaders.

You’ll translate complex data into actionable plans, collaborate with Growth, COO, and CFO, apply AI tools to speed insights, and build scalable frameworks for user acquisition. This is a visible role with real influence on the company’s scale.

Qualifications

• 8+ years in marketing analytics, growth analytics, performance marketing, or Finance roles closely partnered with these functions, with demonstrated deep domain knowledge in marketing.
• Strong fluency in key marketing metrics and concepts: incrementality, marginal CAC, LTV, retention curves, payback periods, geo-lift/holdout testing, media mix modeling, attribution, and channel efficiency.
• Experience at a high-growth B2C marketplace or subscription business.
• A clear, concise communicator capable of presenting and defending recommendations before executive leadership.
• A proven track record of influencing Growth teams and building operational frameworks that accelerate performance.
• Fluency with Looker, Snowflake/SQL, and advanced Sheets/Excel.
• Demonstrated experience applying AI tools to accelerate analysis and surface insights.
• Proven financial modeling capability, or a strong analytical foundation with the ability to master complex modeling quickly.
• Background in FP&A, strategic finance, or commercial finance.
• Hands-on experience building financial models for user acquisition.
• Experience operating in fast-growing, data-driven marketplaces or tech startups.

Responsibilities

• Financial modeling & forecasting — Build and maintain models connecting marketing spend to acquisition, retention, and LTV; produce monthly and quarterly forecasts and variance narratives; run scenario and sensitivity analyses for spend changes and macro shifts.
• Incrementality & efficiency — Partner with the marketing team to evaluate Preply's response curve, geo-lift test results, and media mix modeling. Determine where marginal spend starts to diminish in return, and quantify the paid-to-organic relationship — halo effect, cannibalization, and blended CAC.
• Investment framework & guardrails — Establish the decision rules, ROI thresholds, and spend limits that let the Growth team move fast within clear parameters.
• Geo expansion — Size new market opportunities, build the investment case, set the return thresholds that make a market worth entering, and track performance against strategic thesis.
• Business partnership & reporting — Act as a trusted Finance partner to the Growth team; translate complex analysis into actionable recommendations for the VP of Growth, COO, and CFO; pressure-test the financial logic behind major marketing initiatives.
• AI workflow integration — Use modern AI tools to accelerate analysis, research, and model development.

Skills

Marketing analytics

Growth analytics

Performance marketing

Executive communication

Data storytelling

AI-driven analysis

Tools

Looker

Snowflake/SQL

Sheets/Excel

Job description

Preply in London is seeking a senior Finance partner focused on marketing analytics to shape spend and ROI across Growth and Brand Marketing. You’ll own forecasting, model development, and the financial narrative presented to senior leaders.

You’ll translate complex data into actionable plans, collaborate with Growth, COO, and CFO, apply AI tools to speed insights, and build scalable frameworks for user acquisition. This is a visible role with real influence on the company’s scale.