Strategic Digital PR Lead: Data-Driven Growth

Reboot Online; Greater London; Hybrid; GBP 60.000 - 90.000; Vollzeit

Zusammenfassung

Reboot Online is seeking a Senior Digital PR Strategist to own the strategic direction of campaigns for a diverse client portfolio and to set campaign rationale that aligns with SEO objectives and business goals. You’ll lead, influence, and ensure every output reflects the high standard Reboot is known for.

In this senior, client-facing role, you’ll coach the team, contribute to playbooks and frameworks, and push for data‑driven, performance‑focused results while maintaining rigorous quality and

Qualifikationen

• Proven experience in Digital PR strategy and delivery, ideally within an agency environment.
• Strong strategic judgement with the ability to build campaigns that earn coverage and drive performance.
• Confident communicator, able to influence senior stakeholders internally and externally.
• High standards for quality, with the ability to challenge and improve work constructively.

Aufgaben

• Own strategic client communication across accounts, building trust through clear direction and confident rationale
• Lead discussions on calls, ensuring clients understand the “why” behind campaigns and how activity links to goals
• Set expectations clearly, explaining success measures, trade-offs, and approach
• Act as the first escalation point for strategy-related challenges and step in where direction needs strengthening
• Develop SEO-led Digital PR strategies grounded in insight, data, and commercial goals
• Build campaign roadmaps with clear themes, deliverables, and success measures
• Create strong link-earning propositions across a mix of approaches, from reactive to data-led and expert commentary
• Maintain a clear view of performance and know when to adapt or pivot strategy
• Coach Digital PR team members to improve strategic thinking and campaign quality
• Provide clear, direct feedback that improves work quickly and builds long-term capability
• Contribute to playbooks, templates, and frameworks that scale quality across the team
• Identify opportunities for experimentation and new approaches

Kenntnisse

Digital PR strategy

Strategic thinking

Client communication

Campaign leadership

Data-driven decision making

Stakeholder management

Coaching & mentorship

Industry awareness

Tools

Ahrefs

Muck Rack

Buzzstream

Jobbeschreibung

Reboot Online is seeking a Senior Digital PR Strategist to own the strategic direction of campaigns for a diverse client portfolio and to set campaign rationale that aligns with SEO objectives and business goals. You’ll lead, influence, and ensure every output reflects the high standard Reboot is known for.

In this senior, client-facing role, you’ll coach the team, contribute to playbooks and frameworks, and push for data‑driven, performance‑focused results while maintaining rigorous quality and