Senior Digital PR Lead — Behavioural Strategy & Growth

Reflect Digital; Maidstone; On-site; GBP 39,000 - 47,000; Full time

Benefits offered by this job

Hybrid working

2 days in Maidstone office

Private Healthcare

Career progression

Wellbeing program

Job summary

Reflect Digital is seeking a Senior Digital PR Manager to drive client retainers, guide campaign strategy, and mentor our growing Digital PR team. You will lead with our behavioural science–led approach to secure high‑quality coverage and measurable growth for clients.

Working alongside the Head of Digital PR and Growth Managers, you’ll optimise processes, manage budgets, and build long‑term client partnerships while delivering consistently outstanding results across multi‑channel campaigns.

Responsibilities

• Coach and develop talent: Mentor Digital PR Executives, helping them sharpen both their technical PR expertise and essential soft skills.
• Knowledge sharing: Lead internal training, share industry insights with the wider agency, and run collaborative problem-solving and ideation sessions.
• Cross‑discipline collaboration: Partner seamlessly with SEO, Creative, Paid Media, CX, and Content teams to deliver integrated, multi‑channel solutions.
• Process optimisation: Help establish new templates, best‑practice guidelines, and workflows to improve efficiency and work quality across the department.
• New business support: Contribute to pitch materials, compile data projections, and present alongside senior leaders in client pitches.

Job description

Reflect Digital is seeking a Senior Digital PR Manager to drive client retainers, guide campaign strategy, and mentor our growing Digital PR team. You will lead with our behavioural science–led approach to secure high‑quality coverage and measurable growth for clients.

Working alongside the Head of Digital PR and Growth Managers, you’ll optimise processes, manage budgets, and build long‑term client partnerships while delivering consistently outstanding results across multi‑channel campaigns.