Strategic Digital Marketing Manager

LuwaSuite; Manchester; Hybrid; GBP 42,000 - 45,000; Full time

Job summary

Taprave Ltd in Manchester is seeking a Digital Marketing Manager to lead the digital strategy for client accounts and Taprave's own brand. You will set direction, own budgets, and guide the team that delivers campaigns across paid social, search and email.

The role focuses on senior stakeholder communication, analytics, and developing new opportunities while driving Taprave's growth and marketing standards.

Qualifications

• Experience planning and running digital campaigns across paid social, search and email.
• Experience owning a marketing budget and being accountable for results.
• Experience leading or coordinating a team or freelancers.
• Strong analytical skills, including GA4 and ad platform reporting.
• Confident communication with clients and senior stakeholders.
• Strong organisation to run several accounts at once.

Responsibilities

• Set digital marketing strategies for client accounts and Taprave, tied to clear business goals and KPIs.
• Plan and manage campaign budgets across paid social, search and email, and decide where spend goes.
• Lead and brief social media managers, designers and freelancers, and review their work against the plan.
• Own campaign performance: track results, report to clients and leadership, and act on what the numbers show.
• Identify new opportunities for clients, such as new channels, audiences or services, and build the case for them.
• Manage client relationships at a senior level, including planning meetings and quarterly reviews.
• Develop Taprave's own marketing to win new business, including positioning, content and lead generation.
• Set standards for how the team uses marketing tools, data and AI.

Skills

Campaign planning

Budget ownership

Team leadership

Analytics

GA4 reporting

Client communication

Education

CIM or equivalent qualification

Tools

Google Analytics 4

Job description

Taprave Ltd in Manchester is seeking a Digital Marketing Manager to lead the digital strategy for client accounts and Taprave's own brand. You will set direction, own budgets, and guide the team that delivers campaigns across paid social, search and email.

The role focuses on senior stakeholder communication, analytics, and developing new opportunities while driving Taprave's growth and marketing standards.