Strategic Customer Targeting Analyst

Barclays; Northampton; On-site; GBP 42,000 - 60,000; Full time

Job summary

Barclays in Northampton is seeking a Customer Targeting Analyst to support data selection using SAS based on business requirements, ensuring the right customers are targeted with the correct communications.

You will enable data-driven decision making by extracting insights from large datasets, performing analytics, and presenting findings through clear visualisations and reports. The role emphasizes accuracy, controlled processes, and collaboration with data functions and stakeholders.

Qualifications

• Strong SAS/SQL experience.
• Experience in complex data infrastructural environments.
• Attention to detail to ensure flawless delivery in a highly controlled environment with tight timescales and rigid processes.

Responsibilities

• Investigate data quality, lineage, controls, and authoritative source identification, documenting data sources, methodologies, and quality findings with recommendations for improvement.
• Design and build data pipelines to automate data movement and processing.
• Apply advanced analytical techniques to large datasets to uncover trends and correlations, develop validated logical data models, and translate insights into actionable business recommendations that drive operational and process improvements, leveraging machine learning/AI.
• Through data-driven analysis, translate analytical findings into actionable business recommendations, identifying opportunities for operational and process improvements.
• Design and create interactive dashboards and visual reports using applicable tools and automate reporting processes for regular and ad-hoc stakeholder needs.

Skills

SAS/SQL

Data infrastructure

Attention to detail

Communication skills

Financial services experience

Campaign selection

Job description

Barclays in Northampton is seeking a Customer Targeting Analyst to support data selection using SAS based on business requirements, ensuring the right customers are targeted with the correct communications.

You will enable data-driven decision making by extracting insights from large datasets, performing analytics, and presenting findings through clear visualisations and reports. The role emphasizes accuracy, controlled processes, and collaboration with data functions and stakeholders.