Customer Targeting Analyst

3761 Barclays - BX - UK; Northampton; On-site; GBP 55,000 - 75,000; Full time

Job summary

Barclays in Northampton is seeking a Customer Targeting Analyst to enable data-driven decision making by extracting insights from large datasets, building automated data pipelines, and presenting findings through dashboards and reports.

The role emphasizes SAS/SQL proficiency, data infrastructure experience, and the ability to communicate with non-technical stakeholders while delivering compliant, high-quality results.

Qualifications

• Strong SAS/SQL experience.
• Experience in complex data environments and data pipelines.
• Ability to communicate technical concepts to non-technical stakeholders.

Responsibilities

• Design and build data pipelines to automate data movement and processing.
• Create interactive dashboards and visual reports for stakeholders.
• Apply advanced analytics to large datasets to uncover trends and correlations.
• Translate insights into actionable business recommendations that drive improvements.

Skills

SAS

SQL

Data analysis

Communication

Financial services knowledge

Campaign selection

Risk & controls

Job description

Job Description Purpose of the role

To enable data-driven strategic and operational decision making through extracting actionable insights from large datasets, performing statistical and advanced analytics to uncover trends and patterns, and presenting findings through clear visualisations and reports.

Accountabilities Investigation and analysis of data issues related to quality, lineage, controls, and authoritative source identification, documenting data sources, methodologies, and quality findings with recommendations for improvement. Designing and building data pipelines to automate data movement and processing. Apply advanced analytical techniques to large datasets to uncover trends and correlations, develop validated logical data models, and translate insights into actionable business recommendations that drive operational and process improvements, leveraging machine learning/AI. Through data-driven analysis, translate analytical findings into actionable business recommendations, identifying opportunities for operational and process improvements. Design and create interactive dashboards and visual reports using applicable tools and automate reporting processes for regular and ad-hoc stakeholder needs.

Analyst Expectations

To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement. Requires in-depth technical knowledge and experience in their assigned area of expertise Thorough understanding of the underlying principles and concepts within the area of expertise They lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources.

If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard.

• L – Listen and be authentic
• E – Energise and inspire
• A – Align across the enterprise
• D – Develop others

OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate. Will have an impact on the work of related teams within the area. Partner with other functions and business areas. Takes responsibility for end results of a team’s operational processing and activities. Escalate breaches of policies / procedure appropriately. Take responsibility for embedding new policies/ procedures adopted due to risk mitigation. Advise and influence decision making within own area of expertise. Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct. Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function. Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function. Make evaluative judgements based on the analysis of factual information, paying attention to detail. Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents. Guide and persuade team members and communicate complex / sensitive information. Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Customer Targeting Analyst Role

Join us as a Customer Targeting Analyst where you will shape the future of Banking at Barclays, by helping the evolution of our digital landscape. Within the role you will support the the Customer Targeting team to undertake data selection using SAS based on business requirements to ensure exactly the right customers are targeted with the correct communication.

Required Skills and Experience

• Strong SAS/SQL Experience.
• Understanding and experience of working in complex data infrastructural environments.
• Strong attention to detail to ensure flawless delivery in a highly controlled environment to tight timescales and rigid processes.
• Strong Communication skills to be able to collaborate with other data functions and confidently communicate with non-technical stakeholders/delivery teams.
• Financial Services experience.
• Some Campaign Selection experience.
• Risk and controls
• Change and transformation
• Business acumen strategic thinking
• Digital and technology
• Job-specific technical skills

This role is based in Northampton.

Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area.