Head of Salesforce & Systems

Mason Frank International; Greater London; Hybrid; GBP 95.000 - 110.000; Vollzeit

Zusammenfassung

Mason Frank International is seeking a senior CRM leader to own the CRM strategy, roadmap and operating model across Salesforce, HubSpot and related technologies. You will lead CRM and delivery teams, manage budgets and external partners, and drive CRM transformation to improve sales performance and marketing effectiveness across an international organization.

Working in a hybrid role with three days in London, you will partner with Sales and Marketing leadership to optimise pipeline management,

Qualifikationen

• Significant experience leading CRM strategy, operations or transformation within a complex, multi-team organisation.
• Strong working knowledge of Salesforce Sales Cloud including architecture, automation, integrations, security and reporting.
• Experience with HubSpot CRM and marketing automation including workflows, segmentation, lead scoring and lifecycle management.
• Proven track record delivering CRM roadmaps and transformation programmes aligned with wider commercial objectives.
• Experience managing teams, budgets, suppliers and external implementation partners.
• Strong understanding of CRM data quality, integrations, APIs, reporting and data governance.
• Excellent stakeholder management skills, bridging technical teams and senior commercial leadership.

Aufgaben

• Own the CRM strategy, roadmap and operating model across Salesforce, HubSpot and related technologies.
• Lead and develop CRM and delivery teams, managing budgets, external partners and stakeholder relationships.
• Drive CRM transformation programmes from planning to delivery with governance and continuous improvement.
• Partner with Sales and Marketing leadership to optimise pipeline, forecasting, lead conversion and retention.
• Provide technical leadership across CRM architecture, integrations, data models, automation and reporting.
• Establish governance and data quality standards to drive user adoption and efficiency.
• Oversee marketing automation, segmentation, lead scoring, nurturing and attribution to improve campaigns.
• Evaluate opportunities to leverage AI and automation to boost productivity and outcomes.

Kenntnisse

CRM leadership

Stakeholder management

Budget management

CRM governance

Change management

Data governance

Cross-functional collaboration

Tools

Salesforce (Sales Cloud)

HubSpot CRM

Jobbeschreibung

I’m working with a leading events business looking for someone to take ownership of its CRM strategy, platforms and wider commercial operations. This is a senior leadership opportunity to drive CRM transformation across Salesforce and HubSpot, improving sales performance, marketing effectiveness and customer engagement across a complex, international organisation.

• Hybrid - 3 days in London
• Base salary ranging from £95,000-£110,000

Role & Responsibilities

• Own the CRM strategy, roadmap and operating model across Salesforce, HubSpot and associated technologies.
• Lead and develop CRM and delivery teams, managing budgets, external partners and stakeholder relationships.
• Drive CRM transformation programmes, overseeing planning, requirements gathering, delivery, governance and continuous improvement.
• Partner with Sales and Marketing leadership to optimise pipeline management, forecasting, lead conversion, customer retention and cross-selling opportunities.
• Provide technical leadership across CRM architecture, integrations, data models, automation, reporting and platform optimisation.
• Establish consistent CRM processes, governance and data quality standards, driving user adoption and operational efficiency.
• Oversee marketing automation, segmentation, lead scoring, nurturing and attribution to improve campaign performance and marketing-to-sales alignment.
• Evaluate opportunities to leverage AI and automation to improve productivity, customer engagement and commercial outcomes.

Skills & Qualifications

• Significant experience leading CRM strategy, operations or transformation within a complex, multi-team organisation.
• Strong working knowledge of Salesforce, particularly Sales Cloud, including architecture, automation, integrations, security and reporting.
• Experience with HubSpot CRM and marketing automation, including workflows, segmentation, lead scoring and lifecycle management.
• Proven track record of delivering CRM roadmaps and transformation programmes aligned with wider commercial objectives.
• Experience managing teams, budgets, suppliers and external implementation partners.
• Strong understanding of CRM data quality, integrations, APIs, reporting and data governance.
• Excellent stakeholder management skills, with the ability to bridge the gap between technical teams and senior commercial leadership.

This is an excellent opportunity for an experienced CRM leader to shape the direction of CRM technology and drive meaningful commercial impact across an international business.