Strategic & Competitive Intelligence Senior Manager (GTM & ABM)

AVEVA; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Flexible benefits fund

emergency leave days

adoption leave

28 days annual leave

pension

life cover

private medical insurance

parental leave

education assistance program

Job summary

AVEVA is seeking a Strategic & Competitive Intelligence Senior Manager (GTM & ABM) in London. You will deliver decision-grade market and competitive intelligence to guide strategic planning, GTM priorities, and high-value pursuits in a hybrid London role.

Collaborating with Corporate Strategy, Sales, Marketing, and ABM, you will translate market shifts into where-to-play and how-to-win guidance, producing executive-ready narratives grounded in evidence.

Qualifications

• Significant experience in strategic/competitive intelligence roles.
• Able to influence executives and shape GTM and pursuit decisions.
• Strong exposure to industrial markets (chemicals, MMM, oil & gas, etc.).
• Ability to translate signals into clear narratives and actions.
• Strong data synthesis and PPT storytelling for executives.
• Experience with intelligence/GTM tools is beneficial.

Responsibilities

• Own strategic planning and GTM intelligence to guide portfolio priorities.
• Track market shifts, partnerships, and competitive moves with alignment to GTM.
• Support regional marketing and sales with decision-grade intelligence.
• Deliver intelligence for strategic pursuits and ABM with tailored packs.
• Strengthen GTM positioning using market/analyst insights.
• Build repeatable intelligence programs and enable stakeholders.
• Oversee QA for executive outputs and define AI governance guardrails.
• Set standards for sourcing, confidence levels, and cadence of updates.

Skills

Strategic intelligence

Competitive intelligence

GTM strategy

ABM

Stakeholder management

Narrative communication

Data synthesis

PowerPoint

Cross-functional collaboration

Research & analysis

Education

Bachelor's degree in business, marketing, engineering, science, economics, or related field

Tools

Crayon

IIR

EIC

Relevance AI

Salesforce

Demandbase

Gainsight

Power BI

Job description

AVEVA is creating software trusted by over 90% of leading industrial companies.

Job Title: Strategic & Competitive Intelligence Senior Manager (GTM & ABM)

Location: London, UK - Hybrid (50% working time at the office)

Employment Type: Full-time permanent

You will deliver decision-grade market and competitive intelligence for strategic planning, GTM priorities, and the highest-value strategic pursuits. You will partner closely with leaders across Corporate Strategy, Sales, Marketing, and ABM to turn market shifts into clear where-to-play / how-to-win choices and field-ready guidance.

You are a highly organised self-starter and builder who thrives in a fast-moving, matrixed environment and can build credible domain context across industrial software markets including Chemicals, Oil & Gas, Metals/Mining/Minerals (MMM), Power, EPC, Marine, and Life Sciences. You will lead complex intelligence initiatives—from anticipatory market tracking and competitor deep dives to strategic pursuit enablement—delivering crisp, executive-ready narratives grounded in evidence and clear recommendations.

*Note: This is an individual contributor role

Key Responsibilities

• Strategic planning & GTM intelligence:
  • Own intelligence that informs strategic planning, GTM strategy, and portfolio priorities—translating market signals into where-to-play / how-to-win recommendations.
  • Provide structured insight inputs for annual planning and priority decisions (market attractiveness, competitor pressure, whitespace, customer demand shifts, and capability gaps).
• Horizon scanning & strategic alignment:
  • Track and interpret market shifts including M&A, spin-offs, partnerships, ecosystem moves, new entrants, and competitive disruption, connecting implications to AVEVA’s strategic GTM options.
  • Partner with Corporate Strategy and senior stakeholders to shape thinking early, building alignment on implications, risks, and opportunities for GTM.
• Regional marketing & sales:
  • Bring competitive and market intelligence into regional strategies and priority market choices—supporting senior regional leaders with decision-grade intelligence for planning and major plays.
  • Help regional teams translate insight into action: implications, recommended plays, and proof points relevant to their market.
• Strategic pursuits & ABM:
  • Deliver intelligence support for AVEVA’s highest-value deals and enterprise pursuits, including account landscapes, competitor presence, differentiation angles, objection handling, and evidence-based proof points that shape the pitch.
  • Enable strategic ABM (1:1 and 1:few) with tailored insight packs and competitive response guidance aligned to the pursuit strategy.
• Strategic and GTM positioning:
  • Strengthen positioning that anchors brand campaigns and sales narratives, informed by market/competitive intelligence and analyst insight.
  • Translate analyst and market perception into actionable guidance: message clarity, proof-point gaps, competitive response priorities, and narrative reinforcement.
• Program development (function-building + awareness):
  • Build and mature the intelligence organisation’s programs and capabilities: repeatable strategic outputs, operating rhythm, standards, and scalable processes.
  • Run intelligence awareness/adoption programs for senior stakeholders and field teams (briefings, enablement moments, "what changed" updates), ensuring intelligence is consistently understood and used.
• Quality assurance & AI governance:
  • Own quality control for intelligence outputs reaching executives, programs, and deal teams—ensuring accuracy, sourcing, relevance, and message alignment.
  • Establish practical guardrails for AI-assisted intelligence outputs (review steps, source/citation expectations, confidence levels, and escalation paths for sensitive topics).
• Intelligence standards & output governance:
  • Set standards for decision-grade intelligence outputs: sourcing expectations, confidence levels, refresh cadence for priority topics, and escalation paths for sensitive competitive claims.
  • Partner with the intelligence team to ensure tooling and data capture support strategic priorities (without owning day-to-day tool administration).
  • Drive continuous improvement in relevance, quality, and adoption of intelligence used in strategic planning and strategic pursuits.

Essential Requirements

• Significant experience (typically 8+ years) in strategic/competitive intelligence, market intelligence, strategy & insights, strategic marketing, or related analytical roles—ideally in B2B enterprise software / industrial software.
• Demonstrated success operating as a senior, hands-on Individual Contributor, influencing executives and shaping GTM and pursuit decisions without people management.
• Strong exposure to (or proven ability to quickly master) industrial markets including Chemicals, Oil & Gas, MMM, Power, EPC, Marine, and/or Life Sciences.
• Ability to connect disparate signals into a clear narrative: implications, options, trade-offs, and recommended actions.
• Strong qualitative + quantitative comfort (research synthesis plus data/tools fluency).
• Exceptional ability to distil complexity into crisp executive-ready materials and facilitate decision-making conversations (PowerPoint excellence essential).
• Experience with intelligence and GTM tools (e.g., Crayon, IIR, EIC, Relevance AI, Salesforce, Demandbase, Gainsight, Power BI) is beneficial, combined with disciplined source management and QA.
• Highly autonomous self-starter; strong prioritisation and program-building mindset.
• Able to influence in matrixed global environments; strong stakeholder management skills and good commercial judgment.
• Education
• Bachelor’s degree in business, marketing, engineering, science, economics, or related field (or equivalent experience).

Marketing at AVEVA

At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.

Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.

Find out more: https://www.aveva.com/en/about/careers/

UK Benefits include:

• Flexible benefits fund
• emergency leave days
• adoption leave
• 28 days annual leave (plus bank holidays)
• pension
• life cover
• private medical insurance
• parental leave
• education assistance program

It’s possible we’re hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.

Find out more: aveva.com/en/about/careers/benefits/

Hybrid working

We work in a hybrid way at AVEVA. Most roles are based at a local AVEVA office, with an expectation of being on-site 50% of your working hours to support collaboration and connection. Some positions are fully office-based depending on the nature of the work, and certain roles that support specific customers or markets may be remote. The working arrangement for this position will be confirmed during the hiring process.

Hiring process

AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.

Find out more: https://www.aveva.com/en/about/careers/hiring-process

About AVEVA

AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals, and minerals – safely, efficiently, and more sustainably.

We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-report.aveva.com/

Find out more: https://www.aveva.com/en/about/careers/

AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.