Senior Market and Competitive Intelligence Manager

AVEVA Denmark; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Flexible benefits fund

Emergency leave days

Adoption leave

28 days annual leave

Pension

Life cover

Private medical insurance

Parental leave

Education assistance program

Job summary

AVEVA is seeking a Strategic & Competitive Intelligence Senior Manager (GTM & ABM) in London, hybrid, full-time. You’ll deliver decision-grade market and competitive intelligence to inform strategic planning, GTM priorities and high-value pursuits.

You’ll partner with Corporate Strategy, Sales, Marketing and ABM, building credible narratives grounded in data across Chemicals, Oil & Gas, MMM, Power, EPC, Marine and Life Sciences.

Qualifications

• Significant experience (typically 8+ years) in strategic/competitive intelligence, market intelligence, strategy & insights, strategic marketing, or related analytical roles—ideally in B2B enterprise software / industrial software.
• Demonstrated success operating as a senior, hands-on IC, influencing executives and shaping GTM and pursuit decisions without people management.
• Strong exposure to industrial markets including Chemicals, Oil & Gas, MMM, Power, EPC, Marine, and/or Life Sciences.

Responsibilities

• Strategic planning & GTM intelligence: Own intelligence that informs strategic planning, GTM strategy, and portfolio priorities—translating market signals into where-to-play / how-to-win recommendations.
• Horizon scanning & strategic alignment: Track and interpret market shifts, connecting implications to AVEVA’s GTM options and shaping thinking with senior stakeholders.
• Regional marketing & sales: Bring competitive and market intelligence into regional strategies, supporting senior regional leaders with decision-grade insights.
• Strategic pursuits & ABM: Deliver intelligence support for high-value deals and enterprise pursuits, including account landscapes and evidence-based proof points.
• Strategic and GTM positioning: Strengthen positioning for campaigns and sales narratives, translating analyst insight into actionable guidance.
• Program development: Build intelligence programs and enablement for executives and field teams, ensuring adoption and consistent outputs.
• Quality assurance & AI governance: Own quality control for intelligence outputs and establish guardrails for AI-assisted content.
• Intelligence standards & output governance: Set sourcing, confidence, cadence, and escalation standards for priority topics.

Skills

Strategic intelligence

Competitive intelligence

Market intelligence

Strategy & insights

Strategic marketing

PowerPoint

Stakeholder management

Analytical skills

GTM strategy

Education

Bachelor's degree in business, marketing, engineering, science, economics, or related field

Tools

Crayon

IIR

EIC

Relevance AI

Salesforce

Demandbase

Gainsight

Power BI

Job description

Job Title

Strategic & Competitive Intelligence Senior Manager (GTM & ABM)

Location

London, UK - Hybrid (50% working time at the office)

Employment Type

Full-time permanent

The job

You will deliver decision-grade market and competitive intelligence for strategic planning, GTM priorities, and the highest-value strategic pursuits. You will partner closely with leaders across Corporate Strategy, Sales, Marketing, and ABM to turn market shifts into clear where-to-play / how-to-win choices and field-ready guidance. You are a highly organised self-starter and builder who thrives in a fast-moving, matrixed environment and can build credible domain context across industrial software markets including Chemicals, Oil & Gas, Metals/Mining/Minerals (MMM), Power, EPC, Marine, and Life Sciences. You will lead complex intelligence initiatives—from anticipatory market tracking and competitor deep dives to strategic pursuit enablement—delivering crisp, executive-ready narratives grounded in evidence and clear recommendations.

Note: This is an individual contributor role.

Key responsibilities

• Strategic planning & GTM intelligence: Own intelligence that informs strategic planning, GTM strategy, and portfolio priorities—translating market signals into where-to-play / how-to-win recommendations. Provide structured insight inputs for annual planning and priority decisions (market attractiveness, competitor pressure, whitespace, customer demand shifts, and capability gaps).
• Horizon scanning & strategic alignment: Track and interpret market shifts including M&A, spin-offs, partnerships, ecosystem moves, new entrants, and competitive disruption, connecting implications to AVEVA’s strategic GTM options. Partner with Corporate Strategy and senior stakeholders to shape thinking early, building alignment on implications, risks, and opportunities for GTM.
• Regional marketing & sales: Bring competitive and market intelligence into regional strategies and priority market choices—supporting senior regional leaders with decision-grade intelligence for planning and major plays. Help regional teams translate insight into action: implications, recommended plays, and proof points relevant to their market.
• Strategic pursuits & ABM: Deliver intelligence support for AVEVA’s highest-value deals and enterprise pursuits, including account landscapes, competitor presence, differentiation angles, objection handling, and evidence-based proof points that shape the pitch. Enable strategic ABM (1:1 and 1:few) with tailored insight packs and competitive response guidance aligned to the pursuit strategy.
• Strategic and GTM positioning: Strengthen positioning that anchors brand campaigns and sales narratives, informed by market/competitive intelligence and analyst insight. Translate analyst and market perception into actionable guidance: message clarity, proof-point gaps, competitive response priorities, and narrative reinforcement.
• Program development (function-building + awareness): Build and mature the intelligence organisation’s programs and capabilities: repeatable strategic outputs, operating rhythm, standards, and scalable processes. Run intelligence awareness/adoption programs for senior stakeholders and field teams (briefings, enablement moments, “what changed” updates), ensuring intelligence is consistently understood and used.
• Quality assurance & AI governance: Own quality control for intelligence outputs reaching executives, programs, and deal teams—ensuring accuracy, sourcing, relevance, and message alignment. Establish practical guardrails for AI-assisted intelligence outputs (review steps, source/citation expectations, confidence levels, and escalation paths for sensitive topics).
• Intelligence standards & output governance: Set standards for decision-grade intelligence outputs: sourcing expectations, confidence levels, refresh cadence for priority topics, and escalation paths for sensitive competitive claims. Partner with the intelligence team to ensure tooling and data capture support strategic priorities (without owning day-to-day tool administration). Drive continuous improvement in relevance, quality, and adoption of intelligence used in strategic planning and strategic pursuits.

Essential requirements

• Significant experience (typically 8+ years) in strategic/competitive intelligence, market intelligence, strategy & insights, strategic marketing, or related analytical roles—ideally in B2B enterprise software / industrial software. Demonstrated success operating as a senior, hands‑on Individual Contributor, influencing executives and shaping GTM and pursuit decisions without people management.
• Strong exposure to (or proven ability to quickly master) industrial markets including Chemicals, Oil & Gas, MMM, Power, EPC, Marine, and/or Life Sciences.
• Ability to connect disparate signals into a clear narrative: implications, options, trade-offs, and recommended actions.
• Strong qualitative + quantitative comfort (research synthesis plus data/tools fluency).
• Exceptional ability to distil complexity into crisp executive-ready materials and facilitate decision‑making conversations (PowerPoint excellence essential).
• Experience with intelligence and GTM tools (e.g., Crayon, IIR, EIC, Relevance AI, Salesforce, Demandbase, Gainsight, Power BI) is beneficial, combined with disciplined source management and QA.
• Highly autonomous self‑starter; strong prioritisation and program‑building mindset.
• Able to influence in matrixed global environments; strong stakeholder management skills and good commercial judgment.
• Education Bachelor’s degree in business, marketing, engineering, science, economics, or related field (or equivalent experience).

Marketing at AVEVA

At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources. Whether you’re crafting world‑class events and experiences or defining the go‑to‑market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.

Benefits

• Flexible benefits fund
• Emergency leave days
• Adoption leave
• 28 days annual leave (plus bank holidays)
• Pension
• Life cover
• Private medical insurance
• Parental leave
• Education assistance program

It’s possible we’re hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.

Find out more: https://www.aveva.com/en/about/careers/benefits/

Hybrid working

We work in a hybrid way at AVEVA. Most roles are based at a local AVEVA office, with an expectation of being on-site 50% of your working hours to support collaboration and connection. Some positions are fully office‑based depending on the nature of the work, and certain roles that support specific customers or markets may be remote. The working arrangement for this position will be confirmed during the hiring process.

Equal Opportunity Employer

AVEVA is an Equal Opportunity Employer.

We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect.

We value diversity and the expertise that people from different backgrounds bring to our business.

AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third‑party personal data may involve additional background check criteria.

We are committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.

Pioneering tech

AVEVA is a global leader in industrial software. Our cutting‑edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably. We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies. If you’re a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at AVEVA Careers.

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