SVP, Portfolio & Digital Marketing

AVEVA; Cambridgeshire and Peterborough; Hybrid; GBP 148.000 - 192.000; Vollzeit

Zusammenfassung

AVEVA seeks a SVP, Portfolio & Digital Marketing to lead global portfolio, industry, digital, content, and AI-powered marketing strategy. This leader partners with Product Management, Sales, Corporate Strategy, and Business Units to drive revenue growth, customer acquisition, adoption, and retention.

The role champions AI across marketing to accelerate innovation, improve customer engagement, and enable data-driven decisions in GTM.

Qualifikationen

• Significant executive marketing leadership experience in global B2B technology/software organizations.
• Expertise in portfolio marketing, digital marketing, demand generation, and content strategy.
• Experience applying AI to marketing to improve engagement and business outcomes.

Aufgaben

• Define and execute global Portfolio & Digital Marketing strategy aligned to growth priorities.
• Lead portfolio positioning, industry strategy, messaging, and product commercialization.
• Develop integrated digital marketing, content, demand generation, and ABM programs to drive awareness and pipeline.
• Establish and lead AVEVA's marketing AI strategy to improve performance and customer experience.
• Partner with Product Management, Sales, and Strategy to align priorities with go-to-market goals.
• Drive marketing support for cloud, SaaS and subscription transformations with customer-centric messaging.
• Champion innovation across marketing processes, data and technology, embedding AI capabilities.
• Establish metrics, budgets, and data-driven decision-making for ROI.
• Build and lead a diverse global team and foster a culture of innovation.
• Serve as strategic advisor to executive leadership on enterprise-wide transformation initiatives.

Kenntnisse

Executive leadership

Portfolio marketing

Digital marketing

Demand generation

Content strategy

Account-based marketing

AI in marketing

Marketing automation

Predictive analytics

Storytelling

Jobbeschreibung

AVEVA is creating software trusted by over 90% of leading industrial companies.

Job Title: SVP, Portfolio & Digital Marketing

Location: Global - any Tier 1 - AVEVA office

Employment Type: Full-time

The job

The SVP, Portfolio & Digital Marketing is responsible for leading AVEVA's global portfolio, industry, digital, content, and AI-powered marketing strategy.

The role partners closely with Product Management, Sales, Corporate Strategy, Business Units and other Marketing areas to drive revenue growth, customer acquisition, adoption, and retention.

This leader will champion the application of AI across marketing, accelerating innovation, improving customer engagement, increasing operational efficiency, and enabling data-driven decision making across the go-to-market organization.

Key responsibilities

• Define and execute AVEVA's global Portfolio & Digital Marketing strategy aligned to business objectives and growth priorities.
• Lead portfolio positioning, industry strategy, messaging, buyer persona development, and product commercialization initiatives.
• Develop and execute integrated digital marketing, content, demand generation, and account-based marketing programs that drive awareness, pipeline growth, and customer retention.
• Establish and lead AVEVA's marketing AI strategy, identifying opportunities to leverage generative AI, predictive analytics, personalization, automation, and intelligent content creation to improve marketing performance and customer experience.
• Partner with Product Management, Corporate Strategy, Sales, and Business Units to align marketing priorities with go-to-market and growth objectives.
• Drive marketing support for cloud, SaaS, and subscription business transformation, ensuring customer-centric messaging and adoption strategies.
• Champion innovation across marketing processes, technology, data, and customer engagement models, embedding AI capabilities into the marketing operating model.
• Establish performance metrics, budget accountability, and data-driven decision-making processes to optimize marketing effectiveness, ROI, and business impact.
• Build, lead, and develop a diverse, high-performing global team while fostering a culture of innovation, experimentation, continuous learning, and digital transformation.
• Serve as a strategic advisor to executive leadership, influencing business decisions and leading enterprise-wide transformation initiatives.

Essential requirements

• Significant executive marketing leadership experience within a global B2B technology, software, or industrial software organization.
• Proven expertise in portfolio marketing, digital marketing, demand generation, content strategy, commercialization, and account-based marketing.
• Demonstrated experience leading digital transformation and applying AI technologies to improve marketing effectiveness, customer engagement, productivity, and business outcomes.
• Strong understanding of generative AI, marketing automation, predictive analytics, personalization, and data-driven marketing practices.
• Proven ability to influence executive stakeholders, lead complex cross-functional initiatives, and drive organizational transformation.
• Exceptional communication, strategic thinking, and people leadership skills, with a track record of building innovative, high-performing teams.

Desired skills

• Experience operating in complex, matrixed global organizations, navigating ambiguity and aligning diverse stakeholder groups around a shared vision and strategic priorities.
• Demonstrated customer-centric mindset, with the ability to balance market opportunities, customer outcomes, and business objectives to shape long-term growth strategies.
• Strong executive presence and storytelling capabilities, with the ability to simplify complex technology and industry trends into compelling narratives for customers, partners, analysts, and investors.
• Passion for developing inclusive, high-performing teams and fostering a culture of curiosity, trust, innovation, and continuous improvement.

Marketing at AVEVA

At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.

Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.

Find out more: https://www.aveva.com/en/about/careers/

UK Benefits include:

Flexible benefits fund, emergency leave days, adoption leave, 28 days annual leave (plus bank holidays), pension, life cover, private medical insurance, parental leave, education assistance program.

It’s possible we’re hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.

Find out more: aveva.com/en/about/careers/benefits/

Hybrid working

We work in a hybrid way at AVEVA. Most roles are based at a local AVEVA office, with an expectation of being on-site 50% of your working hours to support collaboration and connection. Some positions are fully office-based depending on the nature of the work, and certain roles that support specific customers or markets may be remote. The working arrangement for this position will be confirmed during the hiring process.

Hiring process

Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.

About AVEVA

AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life - such as energy, infrastructure, chemicals, and minerals - safely, efficiently, and more sustainably.

We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-report.aveva.com/

Find out more: aveva.com/en/about/careers/

Background Checks and Legal Compliance

AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.

Equal Opportunity Statement

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.