Strategic & Competitive Intelligence Senior Manager

AVEVA; Cambridge; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Flexible benefits fund

28 days annual leave

Pension

Private medical insurance

Job summary

AVEVA is seeking a Senior Market and Competitive Intelligence Manager in London, hybrid role. You will shape AVEVA's market and competitor insights to guide GTM strategy and commercial priorities, delivering executive-ready narratives to sales, marketing and leadership.

The ideal candidate brings 5–8+ years in intelligence, strong data synthesis skills, and experience with PowerBI, Crayon, Salesforce, and related tools. You will build and mature the intelligence function across global teams.

Qualifications

• 5–8+ years in market/competitive intelligence or related analytical roles.
• Experience with B2B enterprise software markets is highly advantageous.
• Proficiency in market research and programmes used internally or externally.
• Experience with intelligence tools and dashboards (PowerBI, Crayon, IIR, etc.).

Responsibilities

• Lead market and competitive intelligence programmes informing AVEVA's GTM strategy.
• Conduct deep-dive competitor analyses to inform marketing and sales.
• Synthesize data into executive-ready narratives for senior stakeholders.
• Oversee databases and dashboards ensuring accessible insights for commercial teams.
• Collaborate across global functions and act as trusted advisor to Sales and Marketing.

Skills

Market intelligence

Competitive intelligence

Strategic marketing

Data analysis

Presentation skills

Storytelling

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree in marketing, business, engineering, science, or related field

Tools

PowerBI

Salesforce

Crayon

Gainsight

IIR

DemandBase

Job description

AVEVA is creating software trusted by over 90% of leading industrial companies.

Job Title: Senior Market and Competitive Intelligence Manager

Location: London, UK - Hybrid (50% working time at the office)

Employment Type: Full-time permanent

The job

The Senior Market and Competitive Intelligence Manager is a strategic, high-impact individual contributor role designed to shape and elevate AVEVA’s global market, competitor, and customer intelligence capabilities. This role is critical in driving our Go-To-Market (GTM) strategy by providing actionable, data-driven insights that empower senior sales and marketing leadership.

The ideal candidate is a highly organised self-starter and a builder who thrives in a dynamic environment, possessing deep expertise in software solutions serving industrial segments (including Chemicals, Oil & Gas, MMM, Power, EPC, Marine, and Life Sciences). You will take ownership of complex intelligence projects—ranging from strategic market trends, industry analyses, and customer segmentation to deep-dive competitor analyses for competitive takeouts, account segmentation, and analysis. By managing intelligence databases, synthesising complex market data into clear, executive-ready narratives, and collaborating across global functions, you will play a pivotal role in expanding our intelligence function and directly influencing AVEVA’s commercial success and strategic planning.

Key responsibilities

• Competitor & Market Analysis: Conduct deep-dive competitor analyses and provide critical intelligence for marketing and sales strategy, competitive pitch preparations, and quarterly competitive compass internal presentations.
• Strategic Intelligence Leadership: Lead the development and execution of market and competitive intelligence programmes that directly inform AVEVA’s GTM strategy, yearly strategic planning, and commercial priorities.
• GTM & Sales Enablement: Drive intelligence initiatives that support global and regional campaigns, including supporting the development of global Target Account List (TAL) frameworks, customer/prospect segmentation, and cross-sell/upsell strategies.
• Executive Storytelling: Synthesise complex data from a wide array of sources into simple, highly relevant, and visually compelling reports and presentations for senior stakeholders across Sales, Marketing, and Business Area Leadership.
• Tool & Database Management: Oversee, optimise, and extract maximum value from market intelligence tools, databases, and dashboards (e.g., Internal PowerBI / IIR dashboards), ensuring data is accessible and actionable for commercial teams.
• Cross-Functional Collaboration: Act as a trusted advisor to Sales Leaders, Lead Development Representatives (LDRs), Global and Regional Sales and Marketing teams, and Business Areas, translating market trends to support sales and marketing strategies.
• Function Building: Proactively identify opportunities to mature and expand the intelligence function, driving continuous improvement and angling the team's output toward proactive intelligence-based GTM enablement.

Essential requirements

• 5–8+ years of experience in market intelligence, competitive intelligence, strategic marketing, or a related analytical role, ideally within the B2B enterprise software sector.
• Exposure to or a strong aptitude to quickly learn industrial software markets (such as Chemicals, Oil & Gas, Metals/Mining/Minerals, Power, EPC, Marine, and/or Life Sciences) is highly advantageous.
• Expertise in market research and market research programmes used externally or internally in the organisation is a benefit.
• Experience with tools like Crayon, IIR, EIC, Relevance AI, Salesforce, DemandBase, Gainsight, and PowerBI is a benefit.
• Exceptional ability to distil complex, multi-faceted data into clear, concise, and relevant insights for senior executive audiences. Strong presentation and storytelling skills.
• Proven experience managing and extracting insights from intelligence tools, databases, and dashboards. Strong data analysis capabilities.
• Highly autonomous and proactive, with a strong desire to take ownership and help build/mature an intelligence function.
• High degree of flexibility with the ability to influence without authority, seek win-win solutions, and collaborate agilely across global, matrixed teams.
• Bachelor's degree in marketing, business, engineering, science, or a related field.

Marketing at AVEVA

At AVEVA Marketing, you'll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA's mission to spark industrial ingenuity and drive responsible use of the world's resources.

Whether you're crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you'll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.

Find out more: https://www.aveva.com/en/about/careers/

UK Benefits

• Flexible benefits fund
• emergency leave days
• adoption leave
• 28 days annual leave (plus bank holidays)
• pension
• life cover
• private medical insurance
• parental leave
• education assistance program

It's possible we're hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.

Find out more: aveva.com/en/about/careers/benefits/

Hybrid working

We work in a hybrid way at AVEVA. Most roles are based at a local AVEVA office, with an expectation of being on-site 50% of your working hours to support collaboration and connection. Some positions are fully office-based depending on the nature of the work, and certain roles that support specific customers or markets may be remote. The working arrangement for this position will be confirmed during the hiring process.

About AVEVA

AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals, and minerals – safely, efficiently, and more sustainably.

We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-report.aveva.com/

Background check

AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.

Equality and diversity

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.