Strategic Communications Lead for Digital Projects

Gloucestershire Health and Care NHS Foundation Trust; Gloucester; On-site; GBP 38,000 - 46,000; Full time

Job summary

Gloucestershire Health and Care NHS Foundation Trust is seeking a Communications Specialist to support digital projects and internal/external communications across multiple channels. Fixed term up to 12 months, you will manage copy, content and campaigns, coordinating with Digital Services to align with strategic objectives.

You will produce engaging materials, maintain intranet content, plan stakeholder engagement, and deliver clear, timely communications to staff and external audiences while

Qualifications

• Produce clear, engaging copy for a range of internal communications including staff bulletins, posters, newsletters, intranet content, digital screensavers and campaign materials, ensuring consistency with Trust messaging and priorities.
• Regularly review, update and improve intranet content relating to digital projects, working with project teams to ensure information remains accurate, accessible and up to date.
• Organise and support stakeholder engagement sessions linked to digital initiatives, including planning, promotion, development of supporting materials and follow up activity.
• Produce eye catching and accessible materials to keep colleagues informed of digital project progress and encourage feedback, questions and suggestions.
• Work with internal stakeholders to plan and deliver engaging staff events, supporting agenda development, logistics, communications and on the day delivery.
• Attend meetings and events as required, providing communications support and producing clear, timely briefings for stakeholders.
• Collect and analyse feedback from engagement activities and events, using learning to improve future communication and event planning.
• Write and produce information leaflets, posters, briefings and other materials to support internal communication projects.

Responsibilities

• Produce and coordinate communication activities including e-flyers, newsletters, and material for digital channels
• Coordinate events, including engagement sessions and workshops
• Work in partnership with colleagues to advise, influence and support them on communications and engagement issues as required. This will include writing communication plans and projects, and advising on reactive, sensitive and high-profile issues
• Support the digital services team to ensure projects are planned, managed and delivered effectively using a range of media, including the production of informative films
• Initiate opportunities for internal awareness including the development of articles for newsletters and intranet copy
• Analyse complex facts or situations, comparing options and evaluating the best approach to deal with technical, clinical or sensitive issues
• Ensure all Trust information meets NHS corporate identity guidelines and the Trust's own style guide.
• Monitor, and evaluate communication activities, providing regular updates and recommendations
• Help the team(s) fulfil objectives and promote good relations with all stakeholders both internal and external
• Contribute new ideas and use appropriate resources to deliver and manage engaging content for multiple projects
• Manage ad hoc communications campaigns for Trust digital projects making sure that they are visible both within and outside of the organisation as appropriate.

Job description

Gloucestershire Health and Care NHS Foundation Trust is seeking a Communications Specialist to support digital projects and internal/external communications across multiple channels. Fixed term up to 12 months, you will manage copy, content and campaigns, coordinating with Digital Services to align with strategic objectives.

You will produce engaging materials, maintain intranet content, plan stakeholder engagement, and deliver clear, timely communications to staff and external audiences while