Strategic Business Development Manager — Southern England

PATLITE UK Ltd; Reading; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive base salary

Performance bonus

Job summary

PATLITE UK Ltd. is expanding its Southern England footprint and seeks a driven Business Development Manager to drive new business, nurture key accounts, and expand PATLITE's market share in industrial sectors.

You will engage distributors, system integrators, OEMs, and end users to promote a broad portfolio of signalling and communication products. The role offers autonomy, travel across the South of England, and a focus on consultative, technically-informed selling.

Qualifications

• Proven success in business development or field sales.
• Experience selling technical products or solutions into industrial/automation markets.
• Strong relationship-building and consultative selling skills.
• Commercially driven with a passion for identifying and winning new business.
• Excellent communication, presentation, and negotiation abilities.
• Ability to travel extensively across the South of England and work independently.

Responsibilities

• Identify, qualify, and secure new business opportunities across key industrial sectors.
• Build strong relationships with OEMs, system integrators, distributors, and end users.
• Promote PATLITE products through visits, presentations, demonstrations, and training sessions.
• Collaborate with distribution partners to generate and convert sales opportunities.
• Manage and develop existing customer accounts to maximise revenue growth.
• Monitor market trends and competitor activity to identify growth opportunities.
• Provide accurate sales forecasts and CRM-based activity reporting.
• Attend industry events to enhance PATLITE's market presence.

Skills

Business development

Sales

Relationship building

Consultative selling

CRM

Technical knowledge

Tools

CRM systems

Job description

PATLITE UK Ltd. is expanding its Southern England footprint and seeks a driven Business Development Manager to drive new business, nurture key accounts, and expand PATLITE's market share in industrial sectors.

You will engage distributors, system integrators, OEMs, and end users to promote a broad portfolio of signalling and communication products. The role offers autonomy, travel across the South of England, and a focus on consultative, technically-informed selling.