Strategic BDR — Frontline Tech Growth

Sona; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

£40k base salary

Hybrid London office

Share options

35 days leave

Pension matched 5%

Health insurance

Parental leave

Team retreats

Macbook & home office budget

Development budget

Unlimited books

Job summary

Sona, the AI-native frontline workforce platform, is hiring a Business Development Representative in London. You will join an early-stage, high-performing team solving a real problem with a must-have product and a clear growth path.

You'll identify prospects in Social Care or Hospitality, partner with marketing and sales, run discovery calls, and arrange meetings with Directors and C-Suite leaders. The role offers dedicated mentorship, ownership, and a path to grow with the company.

Qualifications

• 6–12 months of experience in a sales development role at a tech or software company.
• Ambition, resilience, and a genuine passion for career growth.
• Curiosity to learn and adapt in a dynamic, fast-paced environment.
• Comfort picking up the phone to senior people (C-Suite, Directors).
• Self-directed and motivated to hit targets.
• Interest in sales psychology and testing messaging to convert prospects.

Responsibilities

• Identify and engage with prospects in the Social Care or Hospitality vertical.
• Partner with our marketing and sales teams to create compelling outreach strategies.
• Making outbound calls to strategic contacts (Directors / C-Suite).
• Running discovery calls.
• Experiment to determine the right messaging and content for prospective customers across funnel stages.
• Arrange meetings with customers and Account Executives.
• Collaborate closely with seasoned professionals invested in your growth and success.
• Be the face of Sona; attend events and trade shows to meet customers in person.

Skills

Sales development

Ambition

Curiosity to learn

Comfort with senior outreach

Self-direction

Sales psychology interest

Job description

Sona, the AI-native frontline workforce platform, is hiring a Business Development Representative in London. You will join an early-stage, high-performing team solving a real problem with a must-have product and a clear growth path.

You'll identify prospects in Social Care or Hospitality, partner with marketing and sales, run discovery calls, and arrange meetings with Directors and C-Suite leaders. The role offers dedicated mentorship, ownership, and a path to grow with the company.