Strategic B2B Marketing Director | Growth & Brand

Lloyds Banking Group; Halifax; Hybride; GBP 90 000 - 140 000; Plein temps

Avantages offerts par ce poste

A generous pension contribution

Annual performance-related bonus

Share schemes including free shares

Flexible benefits to suit lifestyle

Wellbeing initiatives

Generous parental leave policies

Résumé du poste

Lloyds Banking Group is recruiting a senior B2B Marketing Leader to shape and drive the group’s business marketing strategy across Banking divisions. You’ll lead integrated campaigns, build strong client relationships and set the agenda for growth and brand in a complex, regulated environment.

You’ll collaborate with Product, Distribution, Digital and Data teams, own go‑to‑market plans, manage partnerships with agencies, and measure impact through robust analytics to demonstrate value for

Qualifications

• Significant senior-level B2B marketing experience within a complex, customer-led organisation.
• Strong understanding of business and institutional customer needs and market dynamics.
• Proven expertise in account-based marketing and relationship-led growth strategies.
• Strong commercial acumen with a track record of translating marketing investment into outcomes.
• Experience leading integrated marketing programmes across owned, earned and paid channels.
• Ability to build trusted partnerships and influence senior stakeholders across functions.
• Experience leading teams, agencies and external partners in a complex environment.

Responsabilités

• Shape and deliver marketing strategies across Business Banking and SME, Mid Markets, Corporate & Institutional Banking and Workplace.
• Lead go-to-market activity for key propositions including lending, payments, trade finance, investments, pensions, protection and wealth solutions.
• Drive customer acquisition, engagement, retention and product adoption across priority client segments.
• Deliver targeted account-based and sector marketing programmes that support growth and deepen client relationships.
• Build our reputation through thought leadership, market engagement and strategic content programmes.
• Use data, insight and personalisation to improve digital engagement and marketing performance.
• Lead integrated campaigns across digital, CRM, events, partnerships, social and content channels.
• Embed a culture of marketing effectiveness, using robust measurement to demonstrate commercial impact and customer value.

Connaissances

Senior-level B2B marketing

Account-based marketing

Stakeholder management

Integrated multi-channel marketing

Commercial acumen

Leadership of teams and agencies

Data-driven decision making

Description du poste

Lloyds Banking Group is recruiting a senior B2B Marketing Leader to shape and drive the group’s business marketing strategy across Banking divisions. You’ll lead integrated campaigns, build strong client relationships and set the agenda for growth and brand in a complex, regulated environment.

You’ll collaborate with Product, Distribution, Digital and Data teams, own go‑to‑market plans, manage partnerships with agencies, and measure impact through robust analytics to demonstrate value for