B2B Growth & Marketing Director (Hybrid)

Lloyds Banking Group; Greater London; Hybrid; GBP 85,000 - 115,000; Full time

Benefits offered by this job

Pension up to 15%

Bonus scheme

Share schemes

Lifestyle discounts

Wellbeing programs

Parental leave

Job summary

Lloyds Banking Group’s Brands, Marketing & Experience (BMX) Leadership Team is seeking a senior B2B marketing leader to shape how we engage business and institutional clients. In this hybrid role, you'll drive growth and deepen relationships across Business Banking, Corporate & Institutional Banking, SME and Workplace.

Day-to-day you will set marketing strategy, lead go-to-market for key propositions, and run integrated campaigns across digital, CRM, events and content, using data and

Qualifications

• Significant senior-level B2B marketing experience in a complex, customer-led organisation.
• Proven expertise in account-based marketing and relationship-led growth strategies.
• Experience leading integrated programmes across owned, earned and paid channels with data-driven personalisation.

Responsibilities

• Shape and deliver marketing strategies across key B2B segments.
• Lead go-to-market activity for propositions including lending, payments and wealth solutions.
• Drive customer acquisition, engagement, retention and product adoption.
• Lead integrated campaigns across digital, CRM, events, partnerships and content.
• Embed marketing effectiveness with robust measurement and commercial impact.

Skills

Senior-level B2B marketing

Account-based marketing

Proposition marketing

Relationship management

Cross-channel marketing

Stakeholder management

Team leadership

Job description

Lloyds Banking Group’s Brands, Marketing & Experience (BMX) Leadership Team is seeking a senior B2B marketing leader to shape how we engage business and institutional clients. In this hybrid role, you'll drive growth and deepen relationships across Business Banking, Corporate & Institutional Banking, SME and Workplace.

Day-to-day you will set marketing strategy, lead go-to-market for key propositions, and run integrated campaigns across digital, CRM, events and content, using data and