Strategic B2B Events Marketing Lead

CloserStill Media Limited; Greater London; Hybrid; GBP 42,000 - 65,000; Full time

Job summary

CloserStill Media is seeking a digitally savvy marketer to own strategy and delivery from plan to result. You will lead multi-channel campaigns across email, digital, social, print and events, with a strong focus on data-driven optimization and brand-aligned messaging.

You will mentor the team, manage budgets, collaborate with show teams, and build partnerships to maximise revenue and engagement. HybridLondon-based role.

Qualifications

• 3+ years' marketing experience, ideally in events or related field.
• Proven track record designing and delivering complex multi-channel campaigns.
• Strong analytical skills with a history of testing and optimisation.
• In-depth knowledge of digital marketing tools, including analytics and reporting.
• Proficiency in CRM and marketing automation tools.
• Excellent written and verbal communication with strong copywriting skills.
• Exceptional organisation with ability to prioritise multiple deadlines.
• Confidence mentoring others and leading teams.

Responsibilities

• Build marketing strategies for portfolios of events and platforms aligned with business objectives.
• Plan and execute campaigns across email, digital, social, print, direct mail, PR and events.
• Own persona development, messaging and content calendar.
• Lead digital activity including SEO, PPC, social and email.
• Use campaign dashboards daily and recommend data-driven changes.
• Share insights with sales and event teams to drive revenue.
• Direct the design and production of all marketing collateral, ensuring on-brand quality.
• Develop and manage marketing budgets and trackers; manage suppliers and agencies.

Skills

Marketing strategy

Multi-channel campaigns

Data analytics

CRM & marketing automation

Copywriting

Project management

Education

Marketing degree or related field

Tools

HubSpot

Job description

CloserStill Media is seeking a digitally savvy marketer to own strategy and delivery from plan to result. You will lead multi-channel campaigns across email, digital, social, print and events, with a strong focus on data-driven optimization and brand-aligned messaging.

You will mentor the team, manage budgets, collaborate with show teams, and build partnerships to maximise revenue and engagement. HybridLondon-based role.