Data-Driven Events Marketing Manager

CloserStill Media Limited; Greater London; Hybrid; GBP 42,000 - 65,000; Full time

Job summary

ROAR B2B, part of CloserStill Media, is seeking a digitally savvy marketer to own strategy and delivery from plan to result. You will lead multi-channel campaigns, manage budgets, and provide data-driven insights to drive registrations and exhibitor opportunities.

You will collaborate across a marketing team, mentor colleagues, and ensure all collateral is on-brand. Hybrid London-based role with opportunity to shape a growing events portfolio.

Qualifications

• 3+ years' marketing experience, ideally in events or a related field.
• Track record of designing and delivering complex multi-channel campaigns.
• Strong analytical skills with a history of testing and optimisation.
• In-depth knowledge of digital marketing tools, including analytics and reporting.
• Proficiency in CRM and marketing automation tools.
• Excellent written and verbal communication with strong copywriting skills.
• Exceptional organisation with the ability to prioritise multiple deadlines.
• Confidence supporting and mentoring others.
• A creative approach and exceptional attention to detail.

Responsibilities

• Set the strategy: build marketing strategies for your portfolio of events and platforms aligned with business objectives.
• Run multi-channel campaigns: plan and deliver campaigns across email, digital, social, print, direct mail, PR and events.
• Own the data: use dashboards, analyse trends, share insights with sales and event teams, ensure data governance.
• Collaborate and support the team: work with the marketing team, promote testing and metrics-driven decisions, lead design and production of marketing collateral.
• Manage partners and budgets: develop and manage marketing budgets and trackers, manage suppliers and agencies, build relationships with sponsors and exhibitors.

Skills

Strategic marketing

Campaign management

Analytics & reporting

CRM and marketing automation

Copywriting

Leadership & mentoring

Education

Degree in Marketing or related field

Tools

HubSpot

Job description

ROAR B2B, part of CloserStill Media, is seeking a digitally savvy marketer to own strategy and delivery from plan to result. You will lead multi-channel campaigns, manage budgets, and provide data-driven insights to drive registrations and exhibitor opportunities.

You will collaborate across a marketing team, mentor colleagues, and ensure all collateral is on-brand. Hybrid London-based role with opportunity to shape a growing events portfolio.