Strategic Account Director

Profusion; London; Hybrid; GBP 75,000 - 80,000; Full time

Job summary

Profusion is seeking a Strategic Account Director to partner with senior marketing leaders, delivering data-driven CRM and marketing automation solutions. This role involves managing high-value client relationships, driving growth, and leading complex projects in a dynamic environment. Ideal candidates will have a strong background in digital marketing and strategic consulting, along with excellent analytical skills.

Benefits

Unlimited paid annual leave

Private healthcare

Pension

Discounted gym membership

Qualifications

• Strong experience in delivering mature CRM/Marketing Automation initiatives.
• Experience in a consulting or strategy role.
• Good understanding of CRM/Marketing Automation tools.

Responsibilities

• Act as a trusted advisor on CRM/Marketing Automation for clients.
• Develop long-term strategic solutions aligned with client priorities.
• Lead business pitches and proposals.

Skills

CRM

Marketing Automation

Analytical Skills

Digital Marketing

Strategic Consulting

Communication

Commercial Acumen

Job description

Overview

Competitive Salary £75,000 - £80,000: plus, company bonus, hybrid working, enhanced benefits - including unlimited paid annual leave, private healthcare, pension, discounted gym membership and more

As a Strategic Account Director at Profusion CRM, you’ll be the strategic partner senior marketing leaders rely on to turn complex business challenges into smart, data-driven CRM and marketing automation solutions. You’ll play a central role in shaping and delivering tailored programmes that drive real commercial impact - whether that’s increasing customer lifetime value, improving retention, or orchestrating sophisticated multi-channel journeys at scale.

This role isn’t just about managing accounts, it’s about unlocking growth. You’ll lead high-value conversations, identify cross-sell opportunities, and craft compelling business cases that open doors to new initiatives and long-term partnerships. Working side by side with our enterprise clients, you’ll help them navigate transformation with confidence - aligning strategy, technology, and people to deliver change that lasts. It’s a chance to build deep, consultative relationships, influence at the highest levels, and help some of the world’s most recognisable brands turn customer insight into competitive advantage.

Team members will have good potential for personal and career development, learn from and share knowledge with a range of talented, highly skilled, and internationally diverse team of colleagues. All of this while embarking on an exciting journey with a pioneering, fast-growing company situated at the heart of London’s Tech City.

Key Responsibilities
• You will be a trusted advisor to our clients on how CRM/Marketing Automation can solve key business challenges and position Profusion as a strategic partner to help drive growth
• Think holistically and develop long-term, strategic solutions that align with client strategic priorities.
• Build new CRM strategies for our clients, and work with our data, technical development, campaign management and strategic teams together with the client to implement, review and refresh these strategies.
• Build and sustain long-lasting relationships with key client stakeholders, and our partners.
• Own and lead business pitches and proposals, creating the solution and project scope whilst setting client expectations.
• Work with our teams to design and deliver complex projects to our clients.
• Drive value through leading quarterly business reviews and engaging with senior executives and key stakeholders
• Proactively identify and develop opportunities for account growth and identify new areas for driving expansion across different units and geographies
• Lead the sales process for existing accounts from opportunity identification to negotiation and close
• Provide regular updates to leadership on account health, pipeline progression and growth opportunities.

Personal Specification: Knowledge, Experience and Skills

Knowledge & Experience
• Strong experience in delivering mature CRM/Marketing Automation initiatives.
• Experience in a similar consulting or strategy role.
• Experience in facilitating client workshops and pitch meetings is highly desirable.
• Good understanding of CRM/Marketing Automation tools and techniques to be productive in understanding the interpretation from strategy to execution in platforms
• Demonstrable experience in strategic account management, managing enterprise or key account
• Track record of closing large and high-quality deals
• Deep understanding of the digital marketing landscape

Skills & Competencies
• A digital marketing and digital transformation expert, well versed in multi-channel marketing, CRM, analytics and the delivery of data-driven business solutions
• Excellent analytical skills – you listen to clients, spot a business challenge and create innovative solutions to drive change. You have proven experience delivering high quality digital projects and strategic insights in a client service environment
• A demonstrable core strategic consulting skillset – you are solution-led, with the ability to act in a trusted advisor capacity and the ability to build strong relationships and rapport with clients to deliver concrete results.
• Stellar written and verbal communications skills: you can explain very complex problems simply and effectively to those who are not experts in the subject.
• Strong commercial acumen: you can spot and develop commercial opportunities.
• A lateral thinker, able to juggle multiple projects, bids and team responsibilities in a fast-paced environment.
• An eye for detail and the big picture.
• Confident in presenting to clients and senior stakeholders.
• Coaching and leadership skills are an advantage.

How to Apply:
If you are passionate about a career in Data, AI and CRM services and you meet the requirements above, please complete the application form and upload your CV on our careers page (Closing date for applications is 11th June 2025).

Please note all candidates will be notified of the outcome within two weeks of the closing date. Those shortlisted for the next stage will be contacted directly with further details. Unfortunately, we are unable to offer sponsorship for this role.

Profusion is committed to equality, diversity and inclusion and we embrace difference in a serious way. We welcome applications from all sections of the community, and we are committed to building a team with a variety of backgrounds, skills and views and guarantee an interview to disabled candidates who meet the criteria in our person specification. We are also committed to providing support through training and development to successful applicants who are returning to work after any career gaps due to caring responsibilities. If reading this job description has given you any doubt about whether you’d feel welcome or included at Profusion then we’d really like to hear from you about it, so we don’t do it again.