Store Manager – Premium Brand

LUXE TALENT; Greater London; On-site; GBP 52,000 - 72,000; Full time

Benefits offered by this job

Employee discount

Career development

Wellbeing programs

Global environment

Job summary

Luxe Talent, an international consultancy, seeks a Store Manager for a luxury fashion boutique in London. Lead a 30+ strong team, drive commercial performance, and ensure superior client experiences in a premium environment.

You will define strategic store objectives, oversee operations, inventory, and visual standards, and collaborate with HR, logistics, and finance to maximise success. Fluency in English required and passion for fashion.

Qualifications

• Extensive experience as Store Manager, Multi-Site Manager, or Senior Manager in Premium/Luxury Fashion Retail.
• Proven ability to lead a large team (30+ people) and manage complex boutique structures.
• Strong understanding of retail operations, commercial KPIs, and market dynamics.

Responsibilities

• Lead the boutique's overall management, driving performance, operations, client experience and team culture.
• Inspire and develop a large sales team of 30+ people into a high-performing unit.
• Define and execute mid- and long-term commercial strategies to strengthen store performance and profitability.
• Set ambitious business objectives based on market dynamics and brand priorities.
• Monitor and analyse KPIs (conversion, UPT, ATV, stock productivity, sales, profitability).
• Identify gaps and translate insights into actionable plans and initiatives.
• Deliver premium customer experience reflecting heritage, craftsmanship, and values.

Skills

Store management

Leadership

Customer experience

KPIs

Clienteling

Team development

Commercial strategy

Stakeholder management

Organisational skills

Fashion retail

Job description

From Luxe Talent, an international consultancy specialising in recruitment, selection, and training, we are currently looking for a Store Manager for one of our clients, an international Premium Fashion brand, for their boutique in London.

Key Responsibilities of the Store Manager

• Lead the overall management of the boutique, driving commercial performance, operational excellence, client experience, and team culture.


• Lead, inspire, and develop a large sales team of 30+ people, creating a high-performing, inclusive, creative, and collaborative environment.


• Define and execute mid- and long-term commercial strategies to strengthen the store’s performance, profitability, and competitive positioning.


• Set ambitious business objectives based on market dynamics, competition, external factors, and the brand’s growth priorities.


• Monitor and analyse key retail and commercial KPIs, including conversion, UPT, ATV, stock productivity, sales performance, and profitability.


• Identify performance gaps and translate commercial insights into clear action plans and strategic initiatives.


• Deliver an exceptional premium Customer Experience, ensuring that service reflects the brand’s heritage, craftsmanship, values, and contemporary positioning.


• Develop a strong client-centric culture, encouraging the team to anticipate customer needs and maximise opportunities for clienteling and customer loyalty.


• Encourage innovation across the sales floor, including new approaches to service, storytelling, client engagement, and store events.


• Ensure the team remains commercially agile and responsive to changes in fashion, culture, customer behaviour, and market trends.


• Act as a strategic partner to HQ and regional functions, providing relevant commercial insights and influencing decision-making.


• Work closely with cross-functional teams including HR, Commercial, Logistics, Visual Merchandising, and Finance to maximise store performance.


• Oversee all store operations, ensuring accuracy, compliance, efficiency, and consistently high execution standards.


• Lead inventory processes, stock management, stock-in-transit tracking, audits, shrinkage investigations, and inventory optimisation.


• Identify operational inefficiencies and implement continuous improvement initiatives to enhance quality, speed, and cost efficiency.


• Ensure the effective implementation of Visual Merchandising guidelines, product rotations, and product presentation standards.


• Train and coach the team on global selling standards, clienteling practices, product knowledge, and premium service expectations.


• Lead regular shop-floor coaching sessions, providing constructive feedback and developing selling behaviours aligned with the brand’s positioning.


• Recruit, retain, and develop high-potential talent aligned with the brand’s values, culture, and premium positioning.


• Manage staffing strategy, budgets, rotas, and resource allocation according to traffic patterns and commercial objectives.


• Drive succession planning, leadership development, and capability building within the team.


• Work closely with HR on employee relations, conflict resolution, disciplinary matters, and employee wellbeing.


• Foster a culture of belonging, psychological safety, diversity, respect, and shared success.


• Support the organisation and execution of exclusive events, marketing activities, and brand activations, acting as a Brand Ambassador and delivering an immersive client experience.

Requirements of the Store Manager

• Extensive experience as a Store Manager, Multi-Site Manager, or Senior Manager within Premium or Luxury Fashion Retail.


• Proven experience managing large teams of 30+ people and complex boutique structures.


• Strong understanding of retail operations, commercial KPIs, business performance, and market dynamics.


• Proven ability to develop and execute commercial strategies and translate business insights into measurable actions.


• Strong leadership, coaching, and people management skills, with a track record of developing and retaining talent.


• Experience in organisational development, succession planning, conflict resolution, and building high-performing teams.


• Excellent communication and stakeholder management skills, with the ability to influence people across different regions, cultures, and levels of seniority.


• Strong commercial acumen and strategic thinking, combined with a high level of emotional intelligence.


• Strong focus on Customer Experience, clienteling, and premium service standards.


• Passion for fashion, creativity, innovation, cultural trends, and contemporary retail.


• Strong analytical skills and confidence working with commercial reports and retail performance indicators.


• Ability to identify market opportunities, anticipate changes in customer behaviour, and adapt commercial strategies accordingly.


• Excellent organisational skills and the ability to manage multiple priorities in a fast-paced, international environment.


• Fluent English; knowledge of additional languages will be considered a plus.

What's the offer

• The opportunity to join an important international Premium Fashion brand and play a key role in its continued growth and evolution.


• Career development opportunities and clear leadership and management pathways.


• Tailored on-the-job learning, coaching, and professional development.


• An international, dynamic, and collaborative environment focused on talent development and wellbeing.


• Access to dedicated wellbeing platforms and programmes.


• 50% employee discount on products from the brand and its wider group.


• Opportunities to participate in exclusive events, brand activations, and initiatives focused on creating an elevated client experience.