Store Manager - 40 Hour Permanent Contract

Seasalt; St Albans; On-site; GBP 22,000 - 36,000; Full time

Benefits offered by this job

Salary up to £35,900

34 days paid annual leave

Uniform allowance

50% employee discount

Health Cash Plan

Employee Assistance Programme

Flexible benefits scheme

Pension with 7% employer contributions

Life assurance

Learning and Development opportunities

Volunteer days

Diversity networks

Discount hub

Job summary

Seasalt in St. Albans is seeking a Store Manager to lead the team and drive exceptional customer service. You will coach staff, manage KPI performance, and oversee merchandising, inventory, and daily store operations to deliver strong results.

This role emphasizes staff development, a customer-centric culture, and hands-on leadership to maintain Seasalt’s standards across the store.

Qualifications

• Experience leading a team in a retail environment is essential.
• Proven ability to drive KPI performance and manage budgets.
• Strong coaching and development skills for staff.

Responsibilities

• Coach and develop the store team to improve performance and customer service.
• Create a service culture focusing on the customer experience.
• Drive sales through omnichannel opportunities and data-driven insights.
• Own store sales, profitability and KPI results; communicate progress to the team and stakeholders.
• Lead visual merchandising, window standards, and product knowledge to maximise opportunities.
• Oversee stock control, loss prevention, safety and store operations.

Skills

People leadership

Customer service

Store operations

Merchandising

Tools

POS system

Job description

Originally selling workwear to local mariners and practical overalls to artists, our story began in a small shop in Penzance in 1981. Over the years we’ve grown into a leading UK lifestyle brand with over 80 shops across the UK and Ireland, 400+ wholesale partners and a thriving online business, but never losing touch of our roots.

Our passion for well-crafted clothing, exemplary customer service and connection to our local communities drives everything we do. As we continue to grow in the UK and internationally, we are focussed on delivering excellence across every touchpoint, whether that is at our warehouse, in store or through our customer service channels, building a team that shares our values.

Each employee plays a part in the success of Seasalt, and this was evidenced by our Drapers Award win of “Best Place to Work”.

Our Store Managers are responsible for taking ownership of all aspects of running a successful Seasalt store. Leading the way with exceptional retail skills, product knowledge and commercial know-how. We want Seasalt customers to feel welcome as soon as they step through our door - a key part of this role is training and developing your team to create a positive atmosphere and inspiring them to deliver excellent service.

Store Manager – St. Albans

You’ll Help Us By

• Coaching and developing you team to drive performance through formative feedback, 121’s and development plans
• Creating a service culture within the store team that puts the customer at the heart of everything they do
• Ensuring your store team are motivated to recommend additional services to drive sales such as omni-channel selling, gathering customer data, and recommending add-on purchases
• Taking ownership of sales, profitability and KPI results, understanding what is required to drive performance in your store
• Communicating store performances to your team and key stakeholders around the business, providing regular feedback, highlighting any risks and opportunities for the business
• Implementing store visual merchandising, windows standards and guidelines and utilising all product, categories, and bestseller information to maximise commercial opportunities within the store
• Utilising all product information to maximise sales opportunities, ensuring you and your team have a thorough product knowledge of all Seasalt products, including design inspiration, features and benefits
• Managing store operations such as management of stock, loss prevention, escalation and incident reporting, health, and safety, GDPR, cash handling, key holder responsibilities and store safety standards amongst others
• Effectively recruiting a diverse and passionate team who confidently deliver excellent results
• Being responsible for the store, ensuring all physical business assets are maintained and all losses are minimised
• Identifying potential performance issues within your team and deal with them effectively, either informally or formally

The Skills You’ll Be Sharing With The Team

Leading your team from the front by driving sales, maximising profitability, and achieving KPI results, you will be responsible for taking ownership of all aspects of running a successful Seasalt store.

Customer satisfaction will mean everything to you, you will be proud of the culture you naturally create through training and developing your team. You will have previous experience in leading a team, preferable in a retail or equivalent environment where you drove key KPI achievement and managed budgets.

Approachable, solution focussed and positive are words that describe your management style, you will be a solution focused leader who empowers their team daily. You’ll be passionate about sharing your commercial knowledge with your teams and have a huge focus on product knowledge, you want your teams to share their knowledge and love of our beautiful products with our customers.

Why We Hope You’ll Love Working With Us

The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us.

Benefits

• Salary up to £35,900 dependent on experience.
• 34 days paid annual leave, increasing with length of service
• Uniform allowance
• Attractive 50% employee discount
• Health Cash Plan scheme to cover costs of everyday health expenses plus virtual 24/7 GP service
• Free access to our Employee Assistance Programme through Retail Trust with 24/7 support including mental health support and counselling
• Flexible benefits scheme to personalise your benefits package
• Enhanced family leave policies
• Pension Scheme with generous 7% employer contributions
• Life assurance programme
• Learning and Development opportunities
• Do Good Things with our two days per year paid volunteering opportunities
• Employee networks to develop and provide support to our people, including the Inclusion Network
• 100’s of savings on top retailers and gym memberships through our discount hub

At Seasalt we have a brilliant team of people – they're what make Seasalt a fantastic place to work. We love to celebrate uniqueness, and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles. We aim to work flexibly where possible and value a range of perspectives - diversity of thought helps us to grow – so please apply if this is a role that would make you excited to come to work every day. We're happy to help with any adjustments to our recruitment process and beyond.

Closing date for applications is 24th September 2026, however our roles can close earlier so we would recommend applying as soon as you are able.

IND-826