Store Manager - 40 Hour Permanent Contract

Seasalt Cornwall; St Albans; On-site; GBP 32,000 - 39,000; Full time

Benefits offered by this job

Uniform allowance

Employee discount

Health plan

EAP access

Flexible benefits

Pension scheme

Life cover

Learning & development

Volunteer days

Inclusion networks

Discount hub

Annual leave 34 days

Job summary

Seasalt Cornwall, a leading UK lifestyle brand, is seeking a Store Manager in the UK. You’ll lead a Seasalt store with strong retail skills, product knowledge and commercial know-how, delivering service that makes customers feel welcome.

You’ll train and develop your team, drive sales and KPI results, manage stock, visual merchandising and store operations while upholding GDPR and safety standards. A passion for Seasalt products and customer service is essential.

Qualifications

• Previous experience leading a team, preferably in retail or a similar environment.
• Strong customer service ethos and product knowledge.
• Proven ability to drive KPI achievement and manage budgets.

Responsibilities

• Coaching and developing your team to drive performance through feedback and development plans.
• Creating a service culture putting the customer at the heart of everything you do.
• Maximising sales through omni-channel selling and data-driven upselling.
• Taking ownership of sales, profitability and KPI results and communicating performance to stakeholders.
• Managing store operations including stock, loss prevention, health and safety, and store safety standards.
• Recruiting and mentoring a diverse team to deliver excellent results.
• Ensuring visual merchandising and product knowledge are up-to-date to maximise opportunities.

Skills

Team leadership

Retail experience

KPI awareness

Customer service

Job description

Originally selling workwear to local mariners and practical overalls to artists, our story began in a small shop in Penzance in 1981. Over the years we’ve grown into a leading UK lifestyle brand with over 80 shops across the UK and Ireland, 400+ wholesale partners and a thriving online business, but never losing touch of our roots.

Our passion for well-crafted clothing, exemplary customer service and connection to our local communities drives everything we do. As we continue to grow in the UK and internationally, we are focussed on delivering excellence across every touchpoint, whether that is at our warehouse, in store or through our customer service channels, building a team that shares our values.

Each employee plays a part in the success of Seasalt, and this was evidenced by our Drapers Award win of “Best Place to Work”.

Store Manager Overview

Store Managers are responsible for taking ownership of all aspects of running a successful Seasalt store. Leading the way with exceptional retail skills, product knowledge and commercial know-how. We want Seasalt customers to feel welcome as soon as they step through our door - a key part of this role is training and developing your team to create a positive atmosphere and inspiring them to deliver excellent service.

You’ll help us by:

• Coaching and developing your team to drive performance through formative feedback, 121’s and development plans
• Creating a service culture within the store team that puts the customer at the heart of everything they do
• Ensuring your store team are motivated to recommend additional services to drive sales such as omni-channel selling, gathering customer data, and recommending add-on purchases
• Taking ownership of sales, profitability and KPI results, understanding what is required to drive performance in your store
• Communicating store performances to your team and key stakeholders around the business, providing regular feedback, highlighting any risks and opportunities for the business
• Implementing store visual merchandising, windows standards and guidelines and utilising all product, categories, and bestseller information to maximise commercial opportunities within the store
• Utilising all product information to maximise sales opportunities, ensuring you and your team have a thorough product knowledge of all Seasalt products, including design inspiration, features and benefits
• Managing store operations such as management of stock, loss prevention, escalation and incident reporting, health, and safety, GDPR, cash handling, key holder responsibilities and store safety standards amongst others
• Effectively recruiting a diverse and passionate team who confidently deliver excellent results
• Being responsible for the store, ensuring all physical business assets are maintained and all losses are minimised
• Identifying potential performance issues within your team and deal with them effectively, either informally or formally

The skills you’ll be sharing with the team: Leading your team from the front by driving sales, maximising profitability, and achieving KPI results, you will be responsible for taking ownership of all aspects of running a successful Seasalt store. Customer satisfaction will mean everything to you, you will be proud of the culture you naturally create through training and developing your team. You will have previous experience in leading a team, preferable in a retail or equivalent environment where you drove key KPI achievement and managed budgets. Approachable, solution focussed and positive are words that describe your management style, you will be a solution focused leader who empowers their team daily. You’ll be passionate about sharing your commercial knowledge with your teams and have a huge focus on product knowledge, you want your teams to share their knowledge and love of our beautiful products with our customers.

Why we hope you’ll love working with us

The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us. As well as doing everything we can to support your development professionally, we believe encouraging personal growth is just as important. So you can fulfil your passion and purpose, not just at work but in life, we offer a range of benefits that are designed to enhance your career and wellbeing. These include:

• Salary up to £35,900 dependent on experience.
• 34 days paid annual leave, increasing with length of service
• Uniform allowance
• Attractive 50% employee discount
• Health Cash Plan scheme to cover costs of everyday health expenses plus virtual 24/7 GP service
• Free access to our Employee Assistance Programme through Retail Trust with 24/7 support including mental health support and counselling
• Flexible benefits scheme to personalise your benefits package
• Enhanced family leave policies
• Pension Scheme with generous 7% employer contributions
• Life assurance programme
• Learning and Development opportunities
• Do Good Things with our two days per year paid volunteering opportunities
• Employee networks to develop and provide support to our people, including the Inclusion Network
• 100’s of savings on top retailers and gym memberships through our discount hub

At Seasalt we have a brilliant team of people – they're what make Seasalt a fantastic place to work. We love to celebrate uniqueness, and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles. We aim to work flexibly where possible and value a range of perspectives - diversity of thought helps us to grow – so please apply if this is a role that would make you excited to come to work every day. We're happy to help with any adjustments to our recruitment process and beyond.

Closing date for applications is 24th September 2026, however our roles can close earlier so we would recommend applying as soon as you are able.

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