Store Manager - 35 Hour Permanent Contract

Seasalt; Heamoor; On-site; GBP 32,000 - 42,000; Full time

Job summary

Seasalt in Penzance is seeking a Store Manager to lead the team and run a high‑performing Seasalt store. You will coach staff, drive sales, manage stock, and deliver excellent customer service with a focus on omni‑channel opportunities.

With a 35‑hour permanent contract, you’ll set standards in service, training, visual merchandising and store operations while building a welcoming atmosphere for customers. The role rewards leadership, commercial know‑how and a passion for Seasalt products, with

Qualifications

• Proven ability to lead and develop a retail team.
• Strong customer service mindset with focus on KPI delivery.
• Experience in visual merchandising and store presentation.

Responsibilities

• Coaching and developing your team to drive performance through formative feedback, 121s and development plans.
• Creating a service culture within the store team that puts the customer at the heart of everything they do.
• Ensuring your store team are motivated to recommend additional services to drive sales such as omni-channel selling, gathering customer data, and recommending add-on purchases.
• Taking ownership of sales, profitability and KPI results, understanding what is required to drive performance in your store.
• Communicating store performances to your team and key stakeholders around the business, providing regular feedback, highlighting any risks and opportunities for the business.
• Implementing store visual merchandising, windows standards and guidelines and utilising all product information to maximise opportunities.
• Managing store operations such as stock management, loss prevention, health and safety, cash handling and store safety standards.
• Effectively recruiting a diverse and passionate team who confidently deliver excellent results.

Skills

People leadership

Coaching

Customer service

Retail KPI

Visual merchandising

Stock control

Health & safety

Job description

Originally selling workwear to local mariners and practical overalls to artists, our story began in a small shop in Penzance in 1981. Over the years we’ve grown into a leading UK lifestyle brand with over 80 shops across the UK and Ireland, 400+ wholesale partners and a thriving online business, but never losing touch of our roots.Our passion for well-crafted clothing, exemplary customer service and connection to our local communities drives everything we do. As we continue to grow in the UK and internationally, we are focussed on delivering excellence across every touchpoint, whether that is at our warehouse, in store or through our customer service channels, building a team that shares our values.Each employee plays a part in the success of Seasalt, and this was evidenced by our Drapers Award win of “Best Place to Work”.Our Store Managers are responsible for taking ownership of all aspects of running a successful Seasalt store. Leading the way with exceptional retail skills, product knowledge and commercial know-how. We want Seasalt customers to feel welcome as soon as they step through our door - a key part of this role is training and developing your team to create a positive atmosphere and inspiring them to deliver excellent service.

We now have a fantastic opportunity for a Store Manager to join the Penzance team on a 35 hour permanent contract.

You’ll help us by:

• Coaching and developing you team to drive performance through formative feedback, 121’s and development plans
• Creating a service culture within the store team that puts the customer at the heart of everything they do
• Ensuring your store team are motivated to recommend additional services to drive sales such as omni-channel selling, gathering customer data, and recommending add-on purchases
• Taking ownership of sales, profitability and KPI results, understanding what is required to drive performance in your store
• Communicating store performances to your team and key stakeholders around the business, providing regular feedback, highlighting any risks and opportunities for the business
• Implementing store visual merchandising, windows standards and guidelines and utilising all product, categories, and bestseller information to maximise commercial opportunities within the store
• Utilising all product information to maximise sales opportunities, ensuring you and your team have a thorough product knowledge of all Seasalt products, including design inspiration, features and benefits
• Managing store operations such as management of stock, loss prevention, escalation and incident reporting, health, and safety, GDPR, cash handling, key holder responsibilities and store safety standards amongst others
• Effectively recruiting a diverse and passionate team who confidently deliver excellent results
• Being responsible for the store, ensuring all physical business assets are maintained and all losses are minimised
• Identifying potential performance issues within your team and deal with them effectively, either informally or formally

The skills you’ll be sharing with the team:

Leading your team from the front by driving sales, maximising profitability, and achieving KPI results, you will be responsible for taking ownership of all aspects of running a successful Seasalt store.Customer satisfaction will mean everything to you, you will be proud of the culture you naturally create through training and developing your team. You will have previous experience in leading a team, preferable in a retail or equivalent environment where you drove key KPI achievement and managed budgets.Approachable, solution focussed and positive are words that describe your management style, you will be a solution focused leader who empowers their team daily. You’ll be passionate about sharing your commercial knowledge with your teams and have a huge focus on product knowledge, you want your teams to share their knowledge and love of our beautiful products with our customers.

Why we hope you'll love working with us:

The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the be