Store Manager

Massimo Dutti; Bromley; On-site; GBP 42,000 - 58,000; Full time

Job summary

Massimo Dutti in Bromley seeks a General Manager to lead the performance of a premium retail store, setting the customer experience tone and driving commercial results while building an inclusive, high-performing team culture.

The role requires a hands-on leader who balances people, product and performance, creating a welcoming environment for customers and colleagues as part of the Massimo Dutti brand.

Qualifications

• Experience leading a fast-paced premium retail operation.
• Strong commercial results and ability to drive performance through people.
• Confident leadership of teams, including coaching and performance conversations.
• Strong operational discipline (stock, shrinkage, cash, compliance).

Responsibilities

• Own store performance using data, insight and product knowledge.
• Deliver sales, productivity and profitability through clear priorities.
• Use KPIs and internal tools to identify opportunities and act quickly.
• Execute commercial launches and marketing initiatives with discipline.
• Stay aware of competitors and trends, sharing insights with the business.
• Ensure merchandising reflects best sellers, trends and customer demand.

Skills

Ownership

Calm under pressure

Adaptability

People development

Values & integrity

Commercial & trend awareness

Job description

Location: Bromley Reports to: Brand Manager / HR Manager Brand: Massimo Dutti (Inditex Group)

About the Role

As a General Manager for Massimo Dutti, you will lead the full performance of a premium, fast-paced retail store. You set the tone for the customer experience, drive commercial results, and build an inclusive, high-performing team culture. This role suits someone who leads with ownership, calm and clarity - someone who can balance people, product and performance while creating a welcoming environment for both customers and colleagues

tiMassimo Dutti is defined by timeless style, premium quality and refined desi design, offering elevated collections crafted with attention to detail and sophistication. Our stores deliver a calm, elegant and service-led experience, built on expert product knowledge, thoughtful interactions and long‑term customer relationship

s.What You Can Expe

ctIn this role, you wil

• l:Navigate changing priorities with confidence and suppor
• t.Take a hands-on approach, acting early when you see opportunities or challenge
• s.Balance customer experience, team wellbeing and commercial performanc
• e.Lead calmly during busy periods, operational challenges or unexpected situation
• s.Build routines that create consistency while staying adaptable to chang

e.Key Accountabiliti

• tyOwn store performance using data, insight and product knowledg
• e.Deliver sales, productivity and profitability through clear prioritie
• s.Use KPIs and internal tools to identify opportunities and act quickl
• y.Execute commercial launches and marketing initiatives with disciplin
• e.Stay aware of competitors and trends, sharing insights with the busines
• s.Ensure merchandising reflects best sellers, trends and customer deman

d.Visual Standar

• ds
  Deliver premium visual standards aligned to Massimo Dutti guidelin
• es.Ensure product storytelling reflects quality, craftsmanship and styli
• ng.Maintain a calm, confident store atmosphere with attentive servi
• ce.Ensure the full customer journey - advice, fitting rooms, queue and wrap - feels smooth and elevat

ed.Stock Flow, Replenishment & Operational Excelle

• nceEnsure replenishment is accurate and completed on ti
• time.Maintain an organised stockroom that supports availability and accura
• cy.Deliver consistent standards across: - Security & shrinkage - Cash desk & cash management - Health & Safety & complianceMaintain high cleaning and presentation standar
• ds.Report and follow up on maintenance issues until resolv

ed.Inclusive People Leadership, Performance & Developm

• entBuild engagement and performance through visible, supportive leadersh
• ip.Communicate clearly and respectfully, adapting to different communication styl
• es.Give regular feedback, recognise progress and address issues ear
• ly.Recruit inclusively, hiring for behaviours, values and capabili
• ty.Develop leaders through coaching, structured routines and development programm
• es.Build succession plans and progress talent consistent
• ly.Deliver fair, timely performance management focused on behaviours and outcom

es.Workforce Planning & Time Managem

• entManage the hours budget effectively and transparent
• ly.Build rotas that reflect trading patterns, deliveries, visuals and operational nee
• ds.Monitor productivity and take action when performance shif

ts.Customer Experience Leaders

• hipDeliver a consistently elevated customer experience through thoughtful service and expert advi
• ce.Coach teams to build long‑term relationships and offer personalised styling solutio
• ns.Use customer feedback and observation to continuously improve experien

ce.Skills & Behavio

• ursOwnership: proactive, accountable and solution-focus
• ed.Calm under pressure: steady, fair and decisi
• ve.Adaptability: responds quickly to change and keeps teams align
• ed.People development: coaches, builds capability and supports progressi
• on.Values & integrity: ethical, respectful and consiste
• nt.Commercial & trend awareness: customer-led, curious and decisi

ve.Experience & Qualificati

• onsExperience leading a fast-paced retail operation with a premium customer experience foc
• us.Strong commercial results and ability to drive performance through peop
• le.Confident leadership of teams, including coaching and performance conversatio
• ns.Strong operational discipline (stock, shrinkage, cash, complianc
• e).Strong interest in product, styling and personalised servi