Sr. Social Media Manager

Green Park Content; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading company in content strategy is seeking a Social Media Strategist based in London. The role involves creating and executing optimal social media strategies for clients, overseeing their performance, and collaborating with teams globally to ensure alignment with brand goals. Ideal candidates will have a strong background in social media management, data analysis, and effective communication skills.

Qualifications

• Experience in developing social media strategies is essential.
• Strong interpersonal communication skills for client relationships.
• Ability to manage multiple projects and meet tight deadlines.

Responsibilities

• Produce and manage best-in-class social media strategies.
• Oversee content strategy and maintain engagement across social media channels.
• Coordinate with local and global teams to ensure alignment.

Skills

Social Media Strategy

Data Analysis

Communication

Project Management

Job description

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Green Park Content's continued success is built upon the quality of the assets we deliver.

Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.

Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.

This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

Why this Role Exists:

• To produce best-in-class social media strategies that deliver outstanding results
• To develop and grow social media strategy as a service for GPC clients
• To work effectively within the parameters of the social media process
• Manage and maintain processes across social media projects in the agency

What the Role Covers:

• Ownership of content strategy for assigned GPC projects
• Conducting industry research and data analysis to identify the most appropriate strategic approaches to client projects
• Working with local and global social media outreach teams on influencer strategy, ensuring outputs meet client briefs
• Overall measuring the quality of social media service from the agency

Reporting and Communication Structure:

• This role reports to and advises the Country Social Lead in the agency.

Account Management & Project Management:

• Be client’s day-to-day point of contact and partner for all things pertaining to social media and influencer engagement in the Philippines
• Management of overall paid influencer engagement budgets and costing
• Overall management of social media and outreach scope of work in the Philippines and upselling new relevant scope of work to existing clients to drive business growth.

Social Media & Outreach Strategy and Management:

• Spearhead and lead all Social Media and outreach strategy efforts in the Philippines. Be the Philippines’ brand guardian, managing a team of social media and influencer outreach team members.
• Work closely with other Social Media Managers in Asia and other Global markets to ensure local brand efforts are aligned accordingly.
• Keep up to date with industry trends and social platforms, making proactive recommendations based on insights.
• Community management across channels – responding and replying to comments and queries in a timely manner when necessary.
• Bring together data, research, and understanding to create tailored social media strategies.
• Assist with new business efforts, pitches, and proposals.

Content Management:

• Write, plan, and schedule monthly content calendars based on the brand’s editorial and marketing activities, local events/occasions, and content pillars. Own the monthly social calendar and deliver content accordingly.
• Identify key conversation points/topics of interest through community channels and use insights to plan upcoming content.
• Help generate creative ideas to improve social presence and stay updated on social media developments and trends.
• Ensure social media, outreach, and creative teams produce highly engaging content that drives performance.

Performance review and personal development:

Bi-Annual review by the Country Social Lead based on:

• Performance of social media strategies for client projects
• Building strong relationships with client contacts, including feedback and satisfaction
• Responsiveness to client briefs and requests
• Resourcefulness, independence, and ability to work under tight timelines
• Quality assurance and attention to detail
• Ability to multi-task across projects
• Good relationships with team members locally and globally
• Interpersonal communication skills
• Understanding of local social media trends and the client’s industry
• Being a team player
• Demonstrating the core values of Green Park Content
• Team performance and leadership skills